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Build Value Not Discount To Avoid Becoming A Commodity in Your Industry During Good or Bad Times
Many sales professionals to small business owners to C Level executives believe that by discounting their products or service during good or bad times that they can increase sales and maintain customer loyalty. However, what these folks are really doing is just the opposite because they have turned their products and services into a commodity.

Other traditional focus Related Articles

How to Avoid Getting Off Track When You Cold Call
Let’s say you’re on a cold call, and it’s going well. You have a strong connection with your potential client. But the conversation starts to wander off the topic. And you’re not sure how you can regain focus without the other person feeling pressured. Well, the traditional sales approach tells us to always focus on getting the sale. So when cold calling conversations start to wander, we’re taught to bring the focus back to our linear sales road, including having the potential client answer certain questions. The problem is that these questions only look like parts of a conversation. They’re actually covert attempts to make others to believe they need our solution.
There is No ONE Way to Internet Market
Having worked in traditional PR for the past (however many years), I’ve seen how each of my clients’ campaigns have been individual. Each have required a lot of focus to rapidly come up with a story that would work for them and that the media would bite at. Not only that, the ways in which you reach each client’s particular target market are always different as well.

Optimizing Your Email Campaigns
Forrester's recently published study on Interactive Marketing (email, social, dialog, banner, etc.) reveals 68% of survey respondents expect to achieve increased email marketing effectiveness over the next three years. Furthermore, survey respondents also indicated they would increase interactive marketing budgets by 60% by shifting funding away from traditional channels: direct mail (40%), Newspapers (35%) and Magazines (28%). The picture that is emerging here is one where marketers have high expectations on interactive marketing and expect to focus less on traditional channels. A lot will be riding on this reallocation of marketing budget -- so what will marketers have to do right to fulfill their hopes and expectations?
Traditional vs. Non- Traditional Financing – What are the differences?
The articles provide insights into the concept of traditional vs. non traditional sources of financing for business owners and financial managers
Learn To Focus - Turbo Charge Your Sales Results
The power of focus is amazing to me. If you want better results then learn to focus. If you want a more motivated team then learn to focus. If you want to happier customers and high customer retention rates then learn to focus!

Working Capital Financing – Canadian Solutions
Information on traditional and non traditional working capital solutions for Canadian firms who require cash flow to grow their business .
How Win-Win Strategies Can Reduce Risk by Lowering Chances of Competitive Retaliation
Traditional models of competition may be dead. Sometimes we need to focus on creating systems where our competitors will benefit as well. Research by Brandenburger shows a number of industries such as automobile manufacturers who have not only prevented competitor retaliation but even got competitors to stand by them.
Thinking In and Out of the Box
The current buzz phrase among business and creative types is, "Thinking out of the box." This means that you think in non-orthodox, non-traditional ways that lead you to new and creative conclusions. This is a powerful tool, as far as it goes, because it allows you to use your entire creative mind without limiting yourself to the way things have always been done. However, while you're thinking in the new "out of the box" way, don't forget that there are some pretty great concepts in that old box. Traditional thinking at one time was someone's creative "out of the box" thinking. Because it was successful, that thought became traditional or "in the box."

How to Finance a Franchise and Secure a Business Loan
Contrary to popular belief, you don’t have to be flush with funds to achieve your business ownership goals. With a wide-range of traditional financing programs and non-traditional financing options available, going from an aspiring entrepreneur to becoming your own boss, is a realistic and attainable pursuit. Choosing to invest in an established franchise or business concept makes it easier to secure financing because franchises feature established business systems and a proven track record- key elements that traditional and non-traditional lenders consider when evaluating a loan applicant.

The Four New Cs of Marketing
Marketing in this day and age needs to be a two-way communication. In a professional service business, it may make more sense to focus on the four C's of marketing rather than the more traditional four P's. They are much more customer oriented – and you need to think like your clients to do your best marketing.
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