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Lesson #2: Do Not Try to Please Everyone All the Time
“Your vision is very important. You should know whom you’re selling to, what your marketing and advertising says about you, and whom it’s speaking to,” says Lauren. “Me personally, I don’t try to please everyone. I understand who I am selling to and I work towards that vision all the time.”

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Emile Zolas 1883 Guide to Marketing
Literary and Human Rights students will remember Zola for his defence of Alfred Dreyfus when he was convicted of treason against France solely because he was Jewish.

Calvin Klein Biography
As one of the biggest names in the fashion world, the Calvin Klein biography is the story of a boy who discovered his passion at an early age. Born on November 19, 1942, in the Bronx, New York, Klein was raised in a middle-class family of Jewish Hungarian immigrants. While other kids were out playing sports in the streets, Klein was at home, practicing his sewing and sketching designs for hours on end. His parents didn’t know where he had gotten the talent or the interest – neither of them were fashion fiends – but it was one they were happy to watch grow.

Living The American Dream: How Dov Charney Fashioned His Own Success
“Give me the chance of going to Harvard or being there when Google started and I want to be there making $3 an hour sweeping their floors. Or Apple when Steve Jobs started it,” says Charney. “Maybe I'm delusional but that's what I think American Apparel is.” For Charney, the success of American Apparel has just begun. But how did he get to where he is today? How did a Jewish Canadian college dropout become the CEO of one of the most revered and fastest-growing companies in America?

Rethinking Your Leadership Style: What the Movie, The Queen, Teaches About Corporate Leadership
The relationship between Diana and the Queen tells us more than the dynamics of the Royal Family. It reveals the importance of why women executives need to understand the importance of creating a management style that is both functional and appropriate for both men and women - a balance between both the Traditional and Emerging styles of leadership.

From Russia to Radio: The Early Years of Radio Czar David Sarnoff
Born into a small Jewish village in Russia, David Sarnoff would migrate to America and quickly climb the ranks of corporate America to become one of the world’s most innovative and successful businessmen. As head of the Radio Corporate of America, Sarnoff ushered in a new era of technology and entrepreneurial prowess.

Traditional vs. Non- Traditional Financing – What are the differences?
The articles provide insights into the concept of traditional vs. non traditional sources of financing for business owners and financial managers

The Gift Of Receiving
Every family has one. That one person who shoulders all the family burdens, keeps the family secrets and cleans up the family messes. The one who is everyone’s sounding board and shoulder to cry on. The one who remembers all the holidays, birthdays and anniversaries. The one around whom the family always gathers. In my family, it’s my grandma. She has been the rock in my family for as long as anyone can remember.

Working Capital Financing – Canadian Solutions
Information on traditional and non traditional working capital solutions for Canadian firms who require cash flow to grow their business .

Love, Health and Harmony
Few things in life are more important than your family. Yet few challenges in life seem as great as keeping your family together. However, you can experience close, healthy relationships with your family!

How to Finance a Franchise and Secure a Business Loan
Contrary to popular belief, you don’t have to be flush with funds to achieve your business ownership goals. With a wide-range of traditional financing programs and non-traditional financing options available, going from an aspiring entrepreneur to becoming your own boss, is a realistic and attainable pursuit. Choosing to invest in an established franchise or business concept makes it easier to secure financing because franchises feature established business systems and a proven track record- key elements that traditional and non-traditional lenders consider when evaluating a loan applicant.

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