Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

transactional issues Tagged Articles



The Customer Satisfaction Trap
Most companies that use satisfaction surveys to learn how happy their customers are with their products and services often mislead themselves. What matters is not what customers say about the level of satisfaction, but whether they feel the value they received will keep them loyal. Loyalty or repurchase behaviour is the only true measure of customer satisfaction. As tools for measuring the value a company delivers to it’s customers, satisfaction surveys are not very useful because, amongst other reasons, they focus primarily on transactional issues, such as product quality, deliveries, technical knowledge, hygiene factors, product specs etc. These items are simply the minimum requirements for entry into the market.

Other transactional issues Related Articles

The Ultimate Canadian Capitalist: Gerry Schwartz is Born
“I’ve always liked transactional things,” says Gerry Schwartz. “And I always knew that I’d go into business. But the person I was in high school wouldn’t recognize me today. I had no inkling, not even a slight one, of building a company as large and as much fun as Onex.”
The Customer Satisfaction Trap
Most companies that use satisfaction surveys to learn how happy their customers are with their products and services often mislead themselves. What matters is not what customers say about the level of satisfaction, but whether they feel the value they received will keep them loyal. Loyalty or repurchase behaviour is the only true measure of customer satisfaction. As tools for measuring the value a company delivers to it’s customers, satisfaction surveys are not very useful because, amongst other reasons, they focus primarily on transactional issues, such as product quality, deliveries, technical knowledge, hygiene factors, product specs etc. These items are simply the minimum requirements for entry into the market.

Transactional Email Messages - Get Yours in Shape This Year
How are you doing on your New Year's resolution? Let me guess, it includes shedding a few pounds, getting more exercise, making healthy eating choices, etc. Here's another thing that needs to get into better shape: your transactional email messages program.

Problem Solving the Coaching Way
One of the challenges of being a leader is dealing with the many issues that face us on a daily basis. Most of these issues are those that come with people. How many times a day do you spend trying to solve other people’s issues? Want to free up more time during the day to get to the things that you want rather than the things other people want?

Management Courses Morph into Leadership Development
Bosses who receive rave reviews search for the transformational aspects of working with direct reports rather than just the transactional “telling them what to do” side. They become a blend of the best of all worlds; leading from the heart and intuition coupled with logic and decisions of the mind.

Latest Fiction for the Sales Force - No More Hunters/Farmers
In 2007 we had to deal with writers proclaiming that sales and the sales force were dead. The reality of all of that talk was that the people writing about it weren't close enough to sales to know what they were talking about. Companies with transactional sales don't need salespeople selling their transactional items, but they do need salespeople persuading companies to choose them in the first place. Then the transactions can be placed via Internet or an inside sales group. That's about the only scenario where the "dead" proclamation even comes close to being accurate.
The Transactional Nature of Trust
I have studied Trust for several decades, and I have come to believe that trust is transactional in nature. That is, trust is like a bank account where we have a balance and make deposits and withdrawals constantly. This article highlights some ideas about the transactional nature of trust.

Improve How Your Sales Force Sells by Phone
If your salespeople are unable to interest their prospects there is zero chance of reaching the goal for the call which, depending on the salesperson's role, could be anything from a qualified lead to a scheduled appointment to a transactional sale.
Banks are sharing buying habits with retailers to get their customers to spend more money
Tracking purchases allows banks and issuers to deliver more tailored transactional marketing offers

Are Your Communication Strategies Really Engaging Employees?
Employee engagement is a shared understanding of the issues that affect the business, and that understanding leads to changes in employees' attitudes and behaviors... help employees truly understand the issues and make a meaningful connection between their jobs and those issues...
Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

The Strong Leadership Formula

Are You Fulfilled

Business Coach Explains To You How To Add Value
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.