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Lesson #1: Managers Are a Company’s Main Motivators
When Noyce and Moore went to work for Shockley Semiconductor Laboratory, both thought it was the opportunity of a lifetime. Within the industry, Shockley was considered a phenomenon; his physical intuition was legendary. “One of my colleagues claimed Shockley could see electrons,” says Moore. “He had a tremendous feeling for what was going on, say, in silicon.”

Ten Questions with Scott Berkun, Author of "The Myths of Innovation"
Scott Berkun worked on the Internet explorer team at Microsoft from 1994-1999. He is the author of a recently released book called The Myths of Innovation. He also wrote the 2005 bestseller, The Art of Project Management. He teaches a graduate course in creative thinking at the University of Washington, runs the sacred places architecture tour at NYC’s GEL conference, and writes about innovation, design and management.

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