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A Truly Unusual Sales Tip You Can Learn From Hitchcock Movies

Last week-end, my two cutie-pie nieces told me I have a formula for getting their attention. They said: "Auntie - you never tell us EXACTLY what you have planned for us - it drives us crazy!!! We feel like we're waiting for Christmas." Well I think that is the sign of a good Aunt as well as a superb sales woman! Why were they saying this? Hey look - I'm not JUST a master sales chick, I'll have you know I'm the master of weird scavenger hunts, surprise parties and presents for no reason, tree houses with secret trap doors, and how to turn the ordinary into something extraordinary.

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ARE YOU WATCHING OUT FOR THE SOLUTION TRAP?
Excerpt: It is a common trap. A solution trap that many sales reps fall victim too. Let's look at how the trap works by examining two situations. In the first scenario, Typical Sales Rep has done some homework on the Internet by stopping by the prospect's web page and reading about the prospect’s solutions.

A Truly Unusual Sales Tip You Can Learn From Hitchcock Movies

Franchising First Steps

I’VE BOUGHT A FRANCHISE. NOW WHAT? So you’ve bought your franchise and are ready to get started. Before you open the doors and start welcoming customers, you’ll need to have everything ready to go. New franchisees will usually have a lot of help for their Franchisers, but it’s good to be ready for what is coming. From training your employees to securing a location and mastering the skills you’ll need to manage the business, there are a lot of preparatory steps. These things take time and effort, and all of them must be completed before you can actually start doing business. Here is a list of some of the steps you’ll have to take, and issues you’ll need to be ready for when you are getting set to open the doors of your new franchise:

The Serendipity Factor

Incredible things happen independently of those you personally create. I call these serendipitous blessings. When you're pushing hard on door A, someone or something opens door B. Often, when you look through door B, what's behind it is much better than what you were going after in the first place. However, you wouldn't have seen door B open if you hadn't been in the hall pushing on door A. Get in the here and now and look for the other opened doors, or go open some doors on your own.

Small Business Growth: Recession Rescue Strategies

This week alone, I have heard from two business owners going "under"... literally closing their doors and, of course, blaming the economy. I must say that both of these companies started out with overwhelming debt, and neither had shown a month of profit since opening their doors. They were both open BEFORE the "recession" hit. Both invested heavily in traditional marketing. Both inquired about hiring a business coach, but never felt it worth the investment. THIS is the Darwinian-like "thinning of the herd" that we will continue to observe in "tough times". But you don't have to be one of those eliminated... So, what can you do NOW to rescue your own business today?

Confessions of a REFORMED Twitter Spammer

I HATE spam just as much as you do I promise! I already receive over 100 legitimate emails each day and if you were to add the amount of spam messages I get I’d say the number would be closer to 1,000. Thank God for spam filters! If you couple this hatred with the fact that I wholeheartedly believe in working hard to attract highly targeted visitors to your website and not simply build traffic simply for the sake of building traffic, you may find it difficult to believe how I fell into the trap … that is unless you’ve fallen in the trap as well.

The Crazymaking Trap: Proving Your Worth Over and Over
Are you stuck in a trap trying over and over to prove your worth? Are you stuck making another person your Higher Power? You CAN get out of this crazymaking trap!

Finding Your Marketing Comfort Zone

So, you’ve got something to say that you think others will find valuable. You’ve created an information-based product and coaching services to enhance and optimize its value. And people are knocking down your doors to buy! While the first part may be true, getting people to knock down your doors to buy from you is the result of finding your marketing comfort zone, which best reflects your services, products and personal gifts and talents.

Close the door on Opportunity?
Now you have been to this hallway before – but at that time there were some doors open, and some closed. And behind one of those doors you know is Grandfather’s study – and you have been told not to go in there. Standing at the top of the stairs, you know you must make a decision. How you wished Grandmother had been clearer on her instructions!

The “adjacent possibility”

A few years ago biologist and researcher Stuart Kauffman came up with a term he called “the adjacent possible.” It’s a complex theory but here’s a simple way to look at it. Think of being in a house that magically expands with every door you open. You walk into a room and see three more doors leading out. Once you open one of those doors you enter another room with another three doors leading to yet new rooms. Keep opening doors and eventually you’ll realize you’re in an expanding palace.

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