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Why a Sales Manager MUST Evoke "The Law of Reciprocity"
For our purposes, the Law of Reciprocity states: If you do something nice for someone, human nature dictates that the recipient will feel compelled to do something nice for you in return. It is in essence: "you reap what you sow". This is an irrefutable law and one that you should teach your salespeople. The question of will someone actually act upon it at a given time depends on who asks.

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Keep Your Brochure Out of the Trash
Brochures are popular marketing tools, which can be highly effective. But it's estimated that over half of them end up in the trash without ever being read. Considering their cost, every effort should be made to gain the readers' attention, and provide information that will cause them to act.

How to Build Your Business with Referrals Repeat Business
Your business is a lot like a big wooden barrel in an old farmyard full of other barrels. Your barrel holds all of your customers. The other barrels belong to your competition. When a customer leaves, for whatever reason, think of this as your barrel of business leaking - part of its content is being drained. What's important to understand, if you want to build and sustain your business, is how you can prevent this from occurring. Why spend countless hours of time, heaps of money and plenty of precious energy marketing your business, if new clients just slip out through holes after you siphon them into your barrel?

How To Make Sure Your Sales Letters Get Read
This is what separates sales letters and marketing emails that get read from those that go in the trash.
Deflation and the Dollar, Round 2?
The oil inventory numbers came out yesterday and there was an increase of roughly 5 million barrels, 1 million more than the American Petroleum Institute’s (API) estimates. Consequently, the price plunged nearly 6% in its largest drop in nearly 3 months. But is this the whole story?
Iraq Oil Output to Rival Saudi Arabia, if…
After decades of dictatorship, war and international sanctions, Iraq’s massive oil reserves are set to be tapped proper. If the seven oil projects awarded to foreign oil companies this weekend, and the three from an auction earlier this year, develop as planned, within eight years, Iraq will see its oil production capacity leap to more than 12 million barrels per day (bpd).

America's New Fuel Efficiency Standards
According to new guidelines from The Department of Transportation and the EPA, US vehicle fleets must reach an average fuel efficiency of 35.5 miles per gallon by 2016. The new rules will reduce consumption by 1.3 million barrels a day, cut CO2 by 220 million metric tons and save $65 billion as of 2020.

Don’t Be a Trash Talker
I was recently reading a study that found that close to 95% of people are unskilled, unpracticed or amateurs in the art of interpersonal communication. That shocked me. In essence, this study is saying that 95% of people “talk trash.” Here’s how to stay (or move into) the top 5%.

Leadership Lessons and Emotional Pollution
Did you ever throw a paper cup on the ground and walk away? The women who read this blog would not think to do that. The cup would find a home in a trash can. And, if you look down and there is a candy wrapper lying on the pavement do you pick it up and throw it in a waste basket? Most likely you would take the moment to help clean up the area.
Tell Me Something Good
"Don't trash your co-workers, tell me how great they are!" Wouldn't you like that type of atmosphere at your company? Betsey explains how one CFO is strengthening the culture of her company with regular acts of kindness.
Personal Development 101- Everything You Need To Know
Personal development can take place through uncovering your talents and strengths. If there is something you're good at, take the time to pursue it.Regardless of what you do, do it right the first time and every time. Whether you are taking out the trash or closing a multi-million dollar real estate deal,

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