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Sun Tzu, Boxing and Leadership: weathering economic down-turn with momentum and timing.
Sun Tzu, renowned general and author of "The Art of War" provides guidance on how to be competitive in times of economic turmoil and scarcity. He explains the role of momentum and timing and how to employ them to the advantage of the modern leader and entrepreneur. Understanding these principles not only informs marketing, but gaining market-share and weathering tough economic times but how China has risen and how we can thrive.
Turn Your Opinion Into New Biz: How to Get Your Op-Ed Published
In business, companies are constantly looking for new ways to stand out over their competition, but don't always know how to. Most turn to marketing and advertising tactics, but the truth is, publicity could be even more effective. Publicity can come in many forms, but writing and getting an op-ed published gives businesses the opportunity to share their opinion, bring awareness to an issue or comment on a controversial topic, all while getting their name published and read by the masses. The editorial page is considered the most prestigious real estate in the newspaper, but how can you appear there?

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