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Creating Powerful, Promotional Material On A Budget
Nothing saddens me more when I'm out at an event or opening my mail than seeing BRUTAL (that's right, BRUTAL) promotional material. Let me describe it. First, like something out of a horror movie, I find myself staring at a home made business card or worse, the tri-fold brochure (start the creepy music).

Other tri fold brochures Related Articles

Create High Impact Copy
Newsletters and brochures need writing skills (which you know you have because you did okay in high school) which you may want to polish up to best promote your services.

Is Your EMail Missing Something
Most of the stuff you send out, or give to people, letters, business cards, newsletters, brochures, etc. have something that may be lacking in your e-mails.

Cut bickering between Sales and Marketing with these tips
“All Marketing does is produce useless brochures” complains Mr. Sales. “All Sales does is complain about our brochures” counters Ms. Marketing.

5 Tips to Get More Results from Your Marketing Materials
Wondering why it's so difficult to get your buyers to actually buy from you? It's probably the words you're using. Here are 5 tips that can help you improve the conversions of your web sites, brochures and other marketing materials.
Hotels and B & B's should be doing better on the web
How to promote your Hotel or B & B on the web. Let's stop publishing brochures and make it personal!
Education Based Marketing A Case Study Where $50 Delivers $5,000 Sale and a Free Lunch
The tried and accepted sales rule is never give anything way for free. In today’s global market place, this rule is now defunct, irrevelant, kaput! Read this case study and learn how $50 turned into a hundred fold.
Questions That Sell
We are working on a new campaign for a client and spent a few hours today looking at competitive web sites, ads and brochures. After about three hours we looked at each other and said, “Can you remember anything any of these companies said that stands out?” Ken said, “I bet if I took all these brochures, and removed the company name and logo, even our client couldn’t tell them apart!” Every single firm started their pitch with a description of their products and services, and lots of detail on how great they are. Then they added thrilling descriptions of their plants (usually with a picture of the parking lot) and a price list.

Do you have effective key messages?
In PR we are always going on about key messages. We use them in everything from prepping for a media interview through to writing websites and corporate brochures. But what are they?
When to Fold 'em
One of the important aspects of leadership is to know when to stand firm and when to fold.
The Benefits of Heresy, or "What I learned from my summer reading"
There is more to life than mindlessly following the herd. But that is what we've been conditioned to do. There is incredible power in stepping outside the fold and becoming a heretic. Experience it for yourself.
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