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Four Ways to Waste Your Employee Recognition Budget
Every year companies spend $27 billion dollars on employee recognition. For their money they often see very little return. In this article, author/consultant Cindy Ventrice reveals some of the reasons why this is true.
Retail Marketing
Targeted Marketing can make a big difference in customer retention and specific sales efforts
Who is Your Target Audience?
While planning your postcard campaign, you created your goals, offer and message for the postcard campaign. A critical component of the planning was to define your target audience. Your target audience is those individuals who would most likely benefit from your offer and take advantage (buy!) your services or products. Taking the time to carefully “profile” your target audience will improve the likelihood of success.

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