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The Press Release Triple Threat
PR is great, it’s not free, it’s earned, but when it is, it packs some very nice ROI. One strategy that small business owners should employ is to take their PR message online and directly to the prospect by consistent use of the age old tool, the press release.

Other triple threat Related Articles

The Triple Threat: Jennifer Lopez is Born
She is the highest paid Latina actress in history, one of the most successful singers and dancers in the world, and also owns a thriving fashion design and perfume company. Her salary per movie has soared past the $12 million mark and she has earned Golden Globe and Grammy Award nominations for her efforts. She has created an empire worth almost $300 million and has broken numerous boundaries and stereotypes along the way. Jennifer Lopez is, as they say in Hollywood, a ‘triple threat’.
Top 8 Tips To Ensure Your Site Is Accessible
It's been widely reported that some website owners are facing the threat of legal action because they do not offer a website that is easily accessible for disabled people. But, even ignoring the legal threat, it is good business practice to ensure that your pages are accessible for anybody that wishes to view them.
Is the Government of Canada's Shared Services Strategy a Threat to Small Business (Survey Result 1)
Many key stakeholders both within and external to the Government of Canada (GoC) see a shared services strategy as a threat to the Small-Medium Enterprise community? Do you believe that the current GoC shared services is a threat? If yes, why? If no, why?
Is the Government of Canada's Shared Services Strategy a Threat to Small Business (Survey Result 2)
Many key stakeholders both within and external to the Government of Canada (GoC) see a shared services strategy as a threat to the Small-Medium Enterprise community? Do you believe that the current GoC shared services is a threat? If yes, why? If no, why?
Is the Government of Canada's Shared Services Strategy a Threat to Small Business (Survey Result 3)
Many key stakeholders both within and external to the Government of Canada (GoC) see a shared services strategy as a threat to the Small-Medium Enterprise community? Do you believe that the current GoC shared services is a threat?

The Train Keeps on Rolling ...
There's the "imminent" threat to American economic pre-eminence from China and India. There was a similar, "on our last legs" threat 25 years ago from Japan. And economist and former MIT biz-school dean Lester Thurow claimed a decade or so ago that Europe would eclipse us in the years (or was it weeks?) to come.
Sales Training Introverts Top Four Strategies for Winning Sales
Salespeople are not like Triple Crown winning horses. On a November day back in 1938, Seabiscuit was named horse of the year outrunning the Triple Crown champion, War Admiral. Horses only have until about the age of three to become Champions on the Triple Crown racing level, but salespeople have each day of their sales career to reach and exceed their sales goals.
TripleBottomLine of your Sustainable business
New York City, where I live, is going through a rough patch these days. As you know, some of Wall Street’s biggest are falling all around us. Yet it is exactly as it should be. Why? The market is correcting itself from our unsustainable ways. Sustainability is really all about the triple-bottom-line: people, profits and planet. Here’s how it applies to New York’s falling giants: What is your company's triple-bottle-line, in creating a sustainable business.
How to Triple Your Income - 6 Pillars
Can you triple your income in 2009? Is this even possible with the American recession? It’s not totally out of the question. If you’re in a job then this is probably an unrealistic expectation, but ultimately it depends on your position in the industry. If you collect a performance based salary from a sales or marketing position then it’s possible to triple your income. But what if you’re not in sales and marketing. Can you still make the big money? You sure can, and here’s how. Become a consultant.
Innovation and the Law of Averages
Early in my sales career I was introduced to the Law of Averages. It's been a key concept of direct sales for many decades. The Law of Averages basically teaches salespeople that if you want to double or triple your sales, you need to double or triple the cold calls and sales presentations you make. I found that if I made ten cold calls to interest people in home water treatment equipment, I generally got one appointment for a sales presentation. Three appointments usually gave me one sale.
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