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Lesson #3: Localize Your Content For The Global Market
“We’re never arrogant, we're always looking at the competition,” says DeWolfe. “But they have not been successful for a couple of reasons. The intent to socialize on a site like Yahoo! isn't really there because the brand doesn't necessarily stand for anything and there's no real voice to it.”

Kids Build Websites Don't They?
Website pricing. Why you should not lower your prices or your standards.

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