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Can your customers be as loyal as a big brown dog?
Because most businesses monitor new sales as the key measurement of healthy, existing customers are often forgotten about until they "shop" again. While focusing on new business is important, so is building a relationship with those you've already sold. So, how does a business foster loyalty with its customers? Take a lesson from from the dogs...
Empathy
When your customer feels understood they are more open to influence. Ability to read people, feel what they are feeling What is it? Understanding a need is as good as fulfilling it. People buy what they need from salespeople who understand what they want. Empathy leads to sensory acuity – “Unlike the mind, the heart finds it difficult to lie.” Robert Cooper.  Empathy leads to trust – It makes the connection. Integrity

Other true customers Related Articles

Why People Buy
Why do people buy? The answer may seem like common sense, but it is not. Most sales people have no idea why their customers buy. They assume that customers buy for their reasons, when in fact the opposite is true, and here is the common sense part: customers buy for their own reasons. Many companies still attempt to make customers buy for their reasons. You must understand why your customers buy your product or service
“Thirteen Tried and True Ways to Increase Revenue From Your Existing Customers”
Are you overlooking one of the biggest sources of increased revenues for your business by not focusing a targeted marketing effort on your existing customers? Experience has proven that your existing customers are the most effective and efficient source of more revenue since you already have an existing relationship with them. Increased sales can come through them via an increase in the total number of purchases, higher frequency of purchases and higher dollar value of each purchase. Here are thirteen (13) of what I consider to be “tried and true” ways to gain more revenue from your existing customers.
The Good Old Days of Quality Products
Are we living in a world of deteriorating quality? Or are we have to believe the quality gurus forecast that only organizations that are quality driven will remain in the market with their head above the water? Is it true that the good old days where customers were treated with reverence and respect are gone? Are customers becoming more and more the weaker party in selling transactions? What makes producers and their salespeople believe that they are doing their consumers a favor by making available the goods and services they need? Why welcoming smiles nowadays are replaced by tension between salespeople and customers?

Concerns on Quality Impelementation
Are we living in a world of deteriorating quality? Or do we have to believe the quality gurus forecast that only organizations that are quality driven will remain in the market with their head above the water? Is it true that the good old days where customers were treated with reverence and respect are gone? Are customers becoming more and more the weaker party in selling transactions? What makes producers and their salespeople believe that they are doing their consumers a favor by making available the goods and services they need? Why welcoming smiles nowadays are replaced by tension between salespeople and customers?
Lesson #5: Don’t Chase the Quick Buck, Think Long-Term
“You can do the math 15 different ways, and every time the math tells you that you shouldn’t lower prices because you’re going to make less money” says Bezos with a giant laugh. “That’s undoubtedly true in the current quarter, in the current year. But it’s probably not true over a 10-year period, when the benefit is going to increase the frequency with which your customers shop with you, the fraction of their purchases they do with you as opposed to other places. Their overall satisfaction is going to go up.”

Marketing Is Not A Cost – A CEO Who Doesn’t Understand Marketing Is
If you have not taken the time to measure what your customers are worth to you over their lifetime, you have no way to build a rationale for what you should be willing to spend to win more customers. Without an understanding of the true value of your customers, any decision you make about investing in marketing is a risk.
Customer Focus Just 5 SimpleThings You Need to Think About
In all the businesses we conduct, there are customers. And they are the life-blood to us. It's TRUE! Despite all the million and one things we are doing - we've got to have paying customers! Nevertheless, just five things will dictate success or failure. Have you got them right?
Increase Sales by Demonstrating Appreciation through High Business Ethics
Are you appreciative of your loyal customers and those business interactions that increase sales? Do your customers know that you are appreciative? If you answered yes to the second question, how do you know this to be true?

Adventures in Customer Service
Funny, sad and all true tales of how NOT to deal with customers!
Get More Sales By Telling Customers Why They Should Buy
Most Web sites assume that Web site visitors can figure out for themselves why they should buy your products and services. This might be true, but it's often not true. Don't take the chance! Tell your customers - in clear and simple words - why they should buy from you.
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