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Lesson #3: Give Something Back
“We have a responsibility to help others who can’t help themselves,” said Thomas. “The more you give, the more you get in return.”

It's Not the Economy - It's Your Attitude!
Some would say that we are in a "down economy" and while that may certainly be true for some industries, I believe the real truth is that it is NOT the economy. It's our attitude!

The Customer Satisfaction Trap
Most companies that use satisfaction surveys to learn how happy their customers are with their products and services often mislead themselves. What matters is not what customers say about the level of satisfaction, but whether they feel the value they received will keep them loyal. Loyalty or repurchase behaviour is the only true measure of customer satisfaction. As tools for measuring the value a company delivers to it’s customers, satisfaction surveys are not very useful because, amongst other reasons, they focus primarily on transactional issues, such as product quality, deliveries, technical knowledge, hygiene factors, product specs etc. These items are simply the minimum requirements for entry into the market.

Other true measure Related Articles

Measuring the Quality of Your Hires
Most employment managers measure success in the wrong way. Looking at the cost of a hire, the number or even the speed of the hire is at best misleading and at worst an inaccurate measure of hiring success. The primary (or perhaps sole) measure of hiring success should be the quality/performance of the hire.
Marketing Is Not A Cost – A CEO Who Doesn’t Understand Marketing Is
If you have not taken the time to measure what your customers are worth to you over their lifetime, you have no way to build a rationale for what you should be willing to spend to win more customers. Without an understanding of the true value of your customers, any decision you make about investing in marketing is a risk.
Lifestyle Entrepreneurs Control Their Own Destiny
Even within the free enterprise system there are some things more highly prized than money, especially for lifestyle entrepreneurs who don’t measure the true worth of their small business strictly by the bottom line. For them, the fact that they are pursuing their dream and making a living doing what they love is what matters most.
Lead Generation Ideas & Options
Not sure what media to use to promote your business? Email campaigns, search engine optimization, or tried and true postcards? Its important to get it right because you have a limited number of dollars to invest in promotion. Here are the media that are most appropriate for lead generation campaigns – check those that you believe are appropriate for you, and test them out. Don’t forget to track and measure your results.
Keep Your Eye on the Revenue
Regardless of how you choose to create your go-to-market strategy, how you execute your launch, how you drive momentum - there's one key to a great launch. Keep your eye on the revenue. That's your true measure of success.

Web Design & Conversion
One of the most important yardsticks to measure the success of any web-based venture is its online conversion rate. Getting people to your site is all good and well, but the real measure of your website’s design and content is whether you are able to turn the casual browser into a paying customer.

Overall Effectiveness
The big guys use OEE (Overall Equipment Effectiveness) to measure how well they use the expensive equipment they own. Can small businesses and entrepreneurs use the same measure?
Measuring your Referral Network
First the real question. Do you measure your referrals and where your customers originated? It really isn’t difficult if you just want to get started. A tally sheet kept at the cash register, a customer database, even a 29-cent Palm Pilot (a pocket-sized spiral notebook) will get you an initial measure.
CUSTOMER SERVICE TIP
One of many Customer Service Tips from Gary - Measure...then? MEASURE AGAIN! then? MEASURE SOME MORE! Gary discusses the importance of monitoring your performance whilst keeping in contact with your customers at the same time.

Integrity-It\'s What You Do When No One\'s Looking
Integrity- it's easy to say you have it, harder to prove you do. We can have integrity when we are being evaluated and public. But it's what you do when you're alone and nobody is looking that is really the true measure of your values.

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