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Don\'t aspire to be the cheapest.
The law of supply and demand suggests, amongst other things, that if you are the cheapest you will sell more. This is just not true. Price is so closely linked with our perception of quality that the higher priced product may be easier to sell.
Appreciation As A Fundamental Awareness
Appreciation allows whatever we're used to taking for granted to come forward into our awareness. This is true of our own value as well as that of others in our personal, social or business networks. Suddenly, we find we're living a richer, fuller life, and we have a much clearer perception of how we can make it that much more satisfying and rewarding.
Creating the right ‘Value Perception’ for your Customers
Value Perception (VP) is the opinion your potential and current customers have of your product or service. This perception determines the value it adds to them in line with the problems it needs to solve or aspirations they want it to fulfill. Also evaluated is your offering’s relevance and importance, over and above that of your competitors.
Stress less by shifting perception - say YES to what is happening inside you and around you
The level of stress we experience depends on greatly on our Perception of people and situations. Our perception of reality rather then of reality itself. Therefore the most effective way to better cope with uncertainty is be shifting our perception.Simple No? It is one of the paradoxes in life ...the most simple things are often the most difficult to master. However, the following easy to adopt, yet effective approach has helped many to succeed.
Problem-Solving Skills: A Key to Customer Service
"Many failures in customer service initially seem like a success to us! We get our perception of the facts, and we come up with a solution that makes sense to us. The problem is we didn't get the customer's perception of the facts, so our solution may not be sensible to them."
4 Ways of Defining Belief
By definition, belief refers to a psychological state in which a person holds to a premise, or an idea, that he or she discerns to be true. Belief is similar to knowledge, but differentiated by a level of stronger confidence and perhaps even of faith. One of Plato’s early works defined knowledge as a person’s “justified true belief”, and this understanding has continued through the ages. Simply put, you could say that belief is knowledge that has been proven true according to reason, plausibility, and evidence. Of course, one could argue that belief and knowledge are relative to the perception of one individual. This is a moot point though, because whatever a person wants to believe will be their reality - regardless if it is true or not.
Tell Me Again Why I Should Use Social Media Marketing?
In order to be successful in branding, you first need to understand the needs and wants of your target market. Like anything else in life, there can be a huge difference between what message is intended to be communicated and the perception of that message. The reality is the perception - the intention is not. How can a company know what the consumers' perception is? That is where social media marketing comes into play. The world has changed. Let's face it folks.

Preempting Perception
Most marketing folks believe that perception is the Holy Grail when it comes to marketing our brands or products. We strive to create the perception of a winner - that product or services that buyers can't live without - or so they believe. But what happens when perception trumps reality?
NIQCL is more than 5 cents.
"Many failures in sales initially seem like a success to the rep! They get their perception of the facts, and propose a solution that makes sense to them. The problem is they didn't get the customer's perception of the facts, so their solution may not be sensible to the customer."
NIQCL it for understanding
"Many failures in sales initially seem like a success to the rep! They get their perception of the facts, and propose a solution that makes sense to them. The problem is they didn't get the customer's perception of the facts, so their solution may not be sensible to the customer."

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