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Proof Positive: A Good Story Can Be Telling
In today’s business world, boring facts and empty stats simply won’t make the impression on customers that a story about someone “just like them” will. True stories are much more compelling and better-remembered than other information. So to get coveted word-of-mouth advertising, start by telling your company or product story. When you do, you’ll find that story-telling is a powerful tool that differentiates you from your competition. Here are ten steps that most people miss.

Check Out Your Money Stories
We all have stories we tell about money. If not aloud, then in our heads. Most of the time they are being told in the background of our thoughts and we don't pay them much attention.

Other true stories Related Articles

What The Media Wants
The media wants stories, not products, not services, they want good interesting stories. So, give them what they want.
A South African’s Homemade Paraglider
Most of the stories on AfriGadget are stories of work-based ingenuity. However, every once in a while you get an incredible story about someone who creates an amazing do-it-yourself “fun” item.

Busting The No. 1 Social Media Myth: The Real Secret to Explosive Online Marketing
YouTube, Twitter, Facebook, MySpace…. What do all these stories have in common? They all received massive amounts traditional media coverage, which is what really broke the stories. Online media can spread like wildfire, but without the serious clout of mainstream media coverage, online stories generally remain an Internet phenomena. Without traditional media attention, the Internet can create success stories - but not stars.

Persuasive Writing: How to Harness the Power of the Story
Most people love stories for entertainment-we go to the movies to watch stories, we read novels before bed, and we share our own stories with friends. But aside from the entertainment value, storytelling is a powerful marketing and selling technique that you can use for business-related writing projects. And by understanding how stories work, you can engage your readers and teach them with examples that illustrate your ideas.
Incredible Speed
Here are a couple true stories that illustrate how an organization can shrink months of effort into hours if the motivation is there. The interesting thing is that the people involved really loved the challenge and rose to the occasion.
Global Branding Starts Here
Telling memorable stories about your customers’ real-world experiences can build your credibility, add moxie to your sales/marketing and luster to your brand. Stories are readily available to any business that has satisfied customers-and that means every viable business on the planet. You can adapt customer stories to a variety of business needs, for instance by tailoring their length and details to fit different venues and audiences.

More Mileage from Branding
Let’s say your online business-or your local business with an online presence-has some really strong customer stories. Where can you place these stories on the Internet to enhance your brand, boost credibility and support your sales and marketing? There are numerous online ways to use customer stories. You could try any or all of these:

5 Lessons from a Master Storyteller
We can all learn to bring our message to life with fabulous stories. We can all learn to be better storytellers - focusing on our customers and prospects, and not our own chest thumping selves. That's where true marketing begins!

PR 2.0: Succeeding in the New Media World
When it comes to distribution and media outlets, PR has changed dramatically. Yet the basics of PR, which include defining your objectives, defining your stories, learning how to present your stories, defining your target market(s), and creating a media contact list that reaches your target market(s), remain the same. Still, while the core basics remain the same, it’s true that just about everything else has changed.
StorySelling “How to Write Mini User Stories”
Why: Use mini user stories, with the right sales message, so that your salespeople are able to sell value and differentiate your offering instead of pitching product and reducing price. Mini User Stories: Make the stories short. Use only one constraint per story otherwise you risk flooding the Buyer with too much information. Make the Buyer the Hero of the Story: Many Customer Stories make the company out to be the hero who rode in on their white shinny horse to save the Buyer.

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