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Marketing: Mumbo-Jumbo or Leading-Edge Business Strategy?
There’s a lot more to marketing than meets the eye and a lot more profitability to be made with value-based marketing applied to business to business and industrial products markets.

Other true substance Related Articles

Legacy and Immortality
A philosopher/historian once said that the really great ideas have their own objective reality. That they have substance beyond just being wisps in the mind of the individual thinker.

Guerrilla Style
Because we're smack dab in the middle of The Information Age and because time is so darned important, guerrillas do not waste the time of the prospects and customers with gimmicks and pizzazz. Instead, they reward that time with beneficial information and solid content. The substance of their marketing is so lush, yet concise, that substance is their style.

Your Credibility Factor
Build Your Credibility Factor by your substance and authority, by the consistency of your character and by your charisma.

Leadership Challenges: Sales vs Substance
When employers rely upon the right people doing the right things, both sales and substance are required from company leaders. The "salesmanship," however, can overshadow the "substance," backfiring against the employer. The appropriate mix is affected by labor intensity and employer brand.

Broken Promises & Bagging the Competition
Nothing irks customers more than sales people overstating their capabilities and making claims and promises they cannot keep or live up to. It's the fastest way to break trust and leave customers doubting you and your business. Making grand claims with little or no substance is foolish at best. In today's networked world, many people have access to information and can check pretty quickly whether what you claim is true or not. So can you do what you claim you do?

Is the customer always right?
There is a power in being wrong, it demonstrates you're endowed with substance and character, certainly enough, to not indulge in the delusion of being perfect. Let's be honest, we all make mistakes, of course we do, some big and some small, but still all.

The Substance Abusing Employee
When you care about a substance abusing employee, it can be tempting to cover for him in the hope that s/he will see the light and get a grip on the addiction. Here's why this strategy never works.

Is Your Underperforming Employee Incompetent or is it AADD
AADD - Adult Attention Deficit Disorder is often difficult to understand. This is especially true when it exists in one of your key employees. It may often be disguised as peer relationship problems, moodiness, forgetfulness, lack of commitment, complacency and even substance abuse. Now for the disclaimer --- I am not a medical doctor nor do I profess to be an expert on AADD. The objective of this article is simply to bring to your attention that erratic, unusual and unacceptable behavior can sometimes be related to a medical condition that often is overlooked. This condition is called Adult Attention Deficit Disorder. If this article suggests any familiarity of circumstance with any of your employees then seek a professional medical opinion.

How to Choose Best Drug Rehab Facility
Are you the one or someone in your relative or friends having drug abuse problems? If the answer is “yes” then you probably advised him or her to go in the drug rehabilitation. It will be very difficult to convince that he or she needs help. Drug addiction or substance dependence is complex brain disease but it is completely curable. People starts taking the different substance like alcohol, prescription drugs etc in order to get instant relief from pain and anxiety.

7 Rules For Designing A Strong, Substantial and Successful Brand
If you want a brand that goes beyond being “just pretty” into having some real substance and strength so that it can be successful for your business, just follow these 7 rules:

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