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Marketing and Sales Approaches - Hunting vs. Fishing.
A brief visual comparing two very different approaches to sales and marketing.
Fishing for Leads - the 5 Steps
If you have a new experience everyday, you will lead a fulfilling life. I had one during my summer holidays, when I went out fishing for mackerel. After the trip, I had an epiphany – I felt I was now able to explain easily, in 5 steps, how small companies can effectively increase their business. We start with an anecdote, which captures the essence of the 5 steps, and hopefully will help you land next year’s profitable catch.

Embracing Change to Have the Career You Want
Changing careers, going back to work and going back to school is a wonderful place to be. Yet it can be so scary leaving what we know and are familiar with. This place is often called your “comfort zone.” Strange, isn’t it, to use the term “comfort zone” when being there can cause us to experience so much discomfort doing those things that cause stress and even illness? I felt the tug and pull of wanting to move on to something new during my tenure in marketing and administrative positions. The tug to stay put is strong. “Don’t rock the boat,” I was told by family and friends who were only trying to think what was best for me. Getting a regular paycheck and maybe some benefits is seductive. And to be pulled toward something new is also seductive with its own series of concerns and doubts.

Don't Feel Guilty For Getting Childcare Help To Do Some Work
If you're a mom who works from home and wants to be successful as a mother and at work, you've no doubt felt the competing tug from both your children and your work. It's easy to lose concentration on your work when you have little ones vying for your attention.
Smart Women And The Tug of Transition
This article is about using some simple tips to start considering entrepreneurship or starting your own business.

The Soul of Business Part One
Soul and business. Business and ... soul. You don’t often see these two words in the same sentence — especially over the last "make-it-until-you-drop-I don’t care who’s in my way” 60 years.

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