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The Importance of Branding Your Product in a Depressed Economy
The adage “what’s in a name” has often been debated. When it comes to products, a good, catchy name that sums up what your product is and what it offers is critical. Afterall, the name will be the first things consumers see on a shelf, a web-site or marketing materials. A well thought out name may even make it easier for search engines to find your product and bring it up in the first few pages of google or yahoo.

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A Designer in the Making: The Early Years of Calvin Klein
Calvin Klein knew by the time he was five what he wanted to spend his life doing. He was going to be a fashion designer and no one was going to stop him. Indeed, Klein would go on to become one of the most respected designers in the fashion industry, with a billion dollar company and a name brand that can be found on almost everything from jeans to perfume to underwear. Both his unique fashion sense and his marketing genius have earned him the nickname ‘Calvin the Conqueror’ for the impact he has had on the global fashion industry throughout his astonishingly successful 40-year career.

Lesson #2: Remember that Happy Workers are Harder Workers
They can bring their dogs to work, wear jeans if they choose and compete in company-sponsored Elvis impersonator contests. Indeed, Ben & Jerry’s employees seem to have more perks than even the worker-friendly Google. Much like the Internet giant, Ben & Jerry’s has long recognized the importance of making a workplace fun for its workers.

Lesson #3: Stretch Your Brand but Do Not Let It Snap
“When I began making jeans, the press was skeptical that someone who made luxury ready-to-wear could start something so commercial,” says Armani. “But I considered it a medium to speak with a less affluent clientele.”
Customers don’t care about you unless you’re naked. They just don’t.
Why should they? You’re not that interesting to them fully clothed. Appropriately decorated in the same suit and tie, or tight black jeans and teased hair, as everyone else in your industry.
Boomers … the Numbers, the Markets Keep Growing
You can fight it all you want but you're getting close to, passed through or can't even see it in the rearview mirror. It is your becoming part of the boomer plus generation. You may find it tough to find a pair of jeans that fit just right on you but don't forget boomers have most of the world's net worth, their numbers are growing faster than the GenX, GenY folks. They'll probably live longer than past generations, they're going to work longer, they'll stay involved/stay active, they're online more and they buy more PC/CE/content toys than the other groups. Maybe it's because we're just pushed past the early phases of Booming and our kids have been giving us a hard time. We just repeat in our mind what Mark Twain said, "Age is an issue of mind over matter. If you don't mind, it doesn't matter. " BAM !! Things are OK again.

You Have the Right to...Have Financial Freedom!
Right #10 You Have the Right to...Have Financial Freedom! If we started on the first day we went to work to save our money and invest it wisely, we would all end up millionaires. Instead many of us make poor choices, fritter money away, and hope and wait for someone (Prince Charming?) to save us. Listen, you have the right to have your own money, to understand financial matters, and to protect your own future. Why do "they" say you shouldn't talk about money? How can you learn about something if you don't find experts, ask questions and opinions, research it, study it, etc.? You have the right to make financial decisions that protect your future...just in case. It's like creating your own insurance policy against life's inevitable surprises. It can mean taking a few extra dollars out of the grocery budget each time and tuck
Are We What We See?
So many of us think we look into a mirror, but looking and seeing are two very different things. How many times do we hold our tummy’s in when walking past a shop window? Or walk around a table in a bar or restaurant because we don’t think that we will be able to pass between chairs on a more direct route? Most people do not have an accurate idea of their own body shape and size; this is because we tend to focus on the areas we are particularly unhappy with.
1 Real Tip for Work-Life Balance When Putting Kids to Sleep
One of the advantages of having a child that's 31 and one that's 8 is that I have different sets of parent/friends. And the way we raised or managed kids 20 years ago has certainly changed from today. What I find about parents with small children today is that they've almost become a maintenance issue. It's all we can do to pick them up from daycare, rush home, feed their faces, wash their bodies, throw them in bed and start the process all over the next day. I actually know lots of parents who tuck their children into bed with a quick kiss and video. We can take advantage of the little time that we do have and get a big return on that investment at the end of every day. How do we do that? Create Bedtime Rituals....Tuck ‘em in! Most people think they don't have the time to tucks kids in properly but if you'll get an eggtimer you'll
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