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Stress-Free Selling® - Tough Economy, Tough Competition
On May 15, the New York Times reported that starting this Fall, Turner TV is offering advertisers spots that capitalize on the content of the movies! Hearing this, AMC cable network created Audience Identity Metrics so they can offer packages to advertisers that are tailored to the behavior of the consumers who watch those movies. Contextual online advertising is commonplace, and while online advertising grows, it is changing the way advertisers think about traditional print media. Publishers Information Bureau recently reported consumer magazines ad revenue decreased 1.2% the first quarter 2008 and ad pages sank 6.4%. This is a brief State of the Advertising Industry. All real estate related businesses are down as are luxury items and many other industries due to our economic environment. Here's the point, if you...

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The Mouth From The South: Ted Turner is Born
Ted Turner once said, “Life is a game. Money is how we keep score.” If that is true, then Turner is one of the best players and the biggest winners of all time. Worth an estimated $7 billion at the peak of his career in the 1990s, Turner used his outspoken and often controversial persona to create a media empire that would revolutionize the television industry. He also used his wealth to become one of the most generous philanthropists in history. Although Turner’s attention has now shifted away from the business world, his legacy endures and he remains committed to making the world a better place.
The Courageous Captain: Turner Takes Television By Storm
Wary of the increasing popularity of television and radio, Turner decided to purchase the struggling Atlanta-based television station WJRJ in 1969. He renamed Turner Advertising to Turner Communications Group and began plans for realizing his grander vision. Just six months later, Turner purchased WRET, a similarly weak station based in North Carolina and in four years managed to make a profit of $1 million. Turner had bought the rights to classic black and white films, and by airing these he was able to increase his number of viewers dramatically. The U.S. Federal Communications Commission (FCC) had also changed their rules to allow cable providers to import signals from far-away stations, which Turner would soon begin to take advantage of.

Lesson #1: Set Your Sights High
“I decided I wanted to be a success,” said a young teenaged Turner, who from that point on never looked back.

Lesson #3: Liven Things Up
“I lose my self-restraint and just get up and dance sometimes,” says Turner.

Lesson #4: Work Like Hell
When Turner was once asked what the secret of business success was, he replied, “Early to bed, early to rise, work like hell and advertise.” With typical workdays consisting of 18 hours, Turner was an admitted overachiever and a workaholic. The passion he had for his work, saying, “CNN came out of my heart and soul,” meant that anything less than his best would not have been acceptable.

Lesson #5: Leave Your Mark
“Having great wealth is one of the most disappointing things,” says Turner. “It’s overrated, I can tell you that. It’s not as good as average sex.”
Ted Turner Quotes
Ted Turner Quotes
MySpace – That’s Not For Those That Remember The Beatles!
Do you remember the Beatles; don’t believe that Tom Jones is nearly 70 and that Tina Turner is still strutting around on her high heels in her 60’s? Where have those years gone – and why so quickly? Do you now find that the marketing that you have always undertaken is now being invaded by the young and their social networking?

Destined or Doomed?
Jobs, Gates, Buffett, Turner, Wynn, Trump. Household names associated with very successful companies. Were there signs early on that foretold their future empires? This article offers a unique look at the names behind the men.

I Wasn't Losing……..
I recently saw Ted Turner being interviewed on CNN. The interviewer asked Ted how he kept going when his sailing team lost year after year and his baseball team was in last place for four years before going on to win the World Series. Without any hesitation Ted said, “I wasn’t losing, I was learning how to win.”

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