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The Ultimate Bunny-Hop: The Rise of the Playboy Empire
Hefner was now unemployed and had just $8,000 to create the magazine of his dreams. He used $75 to purchase the rights to the never-before published nude pictures of Marilyn Monroe, before she had become a star. Ignoring the legal risks, Hefner decided to feature the photos on the cover and in the centerfold of his first issue. Named Playboy after a sports car that was struggling to get into production at the time, Hefner was not optimistic about its success. “On the first issue we put out we left the date off [December 1953] so that, if it didn’t sell right away, it could stay on the news-stands until it did,” he recalls.
When to Fold ‘Em
I should get a reaction here; after all I’m the guy who keeps saying “never quit,” right? Let’s not call it quitting then; let’s call it a “tactical re-deployment!” Just to make things a little more complicated, I’ve also traditionally been the guy who says not to listen to the detractors when they’re telling you to lay down. Today I’m going contrarian on that view as well.

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