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First Quarter Ad Spending: Internet Up 16.7%
The first quarter 2007 numbers are out for ad expenditures, and they are solid, if largely unimpressive. By way of context, they are skewed by last year's Olympic advertising and they show a fall off in non-Internet areas. The latter category, however, kicked ad ass, with online display advertising (CPM) up a smashing 16.7% year-over-year.

Don’t Go There-6 Small Business Marketing Mistakes to Avoid Like the Plague
Every promotion you do should give people a good reason to want to know more, and an incentive to do it-right now. Fixing even one of the following 6 mistakes is sure to catapult your marketing results.

Why Financial Planners and Mortgage Brokers Need to Wake Up and Dream
Too many Mortgage Brokers and Financial Planners are working too hard doing the wrong things.. They are bogged down focussing on paperwork, compliance and technical matters rather than what clients are really interested in... dreams, goals, hope, security, peace of mind... It's time for all good planners to wake up and start dreaming...

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