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Why you can’t have a one-type-of-sales-person-does-it-all approach
There is a large body of research that shows there are many types of sales people for different types of clients, products, and markets. Just because a sales person may be excellent in one market may not mean they are well suited for another. In today's world we are well equipped to define the type of sales role our business needs and define the salesperson's selling style to match that role. So let move away from limiting sales stereotypes and open ourselves to diversity.

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