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What’s your professional DNA? The apple doesn’t fall far from the family tree.
Why do you do what you do and how did you get so passionate about it? Could it be that your path in life was mapped by your DNA?

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How to engage with media and consumers on Twitter
This week it was revealed, as part of a new social media policy, Sky News has banned reporters from retweeting or sharing content from other journalists and people on Twitter, who are not employed by the broadcaster. This could have an effect on brands, with the opportunity for tweets to be spread by highly visible journalists minimised. Although this is currently an isolated incident with only one media house adopting this policy, it is possible more will follow, meaning there is likely to be ramifications for Twitter users and brands looking to heighten their presence on the social platform.
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