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The Power of the Blog
My entry into social media was through the creation of the Procurement Insights Blog in May 2007. As of today it reaches more than 300,000 syndicated subscribers each month worldwide, and with more than 40 sponsors and growing it is the number one sponsored blog in its sector. Of course, none of this was planned as the reasons for creating the blog in the first place was to consolidate my various deadlines for the increasing number of publications for which I wrote either a column or articles on a regular basis. In short, I was able to create a single location from which the magazines could access the articles for distribution through their publication.
How should you handle advertising in a recession?
As credit dries up and small businesses tighten their belts around the world, one of the first things that usually gets cut is the advertising and marketing budget. If you’re considering this, read this article first and get helpful advice and ideas on how to keep your business on the grow during a recession.

The 3 BEST Sales Tips You Can Learn
When a reporter asks me who taught me how to sell - I always tell them Barbara Walters. I had no interest in being a "cheesy salesperson" - I wanted to be a superior interviewer who just happened to sell.

If the "Dog Whisperer" Was Your Sales Manager
In this day and age of hundreds of TV channels to watch as well as internet videos, I have found a show that I run across every now and then and I must say that it really fascinates my wife and I. This show is called the "Dog Whisperer" and it features Cesar Millan who takes troubled dogs and turns them around. He basically helps them feel like a productive member of their family.

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Market Domination through Experiential Event Marketing
Not many years ago within our lifetime you were able to advertise on any of the then big three networks and receive a huge marketing push. Today with over 500 cable and satellite channels, thousands of publications and news channels, and the global reach and access of the internet, communicating with your target audience just doesn't seem as easy as it used to be.
Integrating Your Multi-Channel Marketing Approach
This article provides some insight on how to effectively utilize the many different channels available to us to promote our businesses. The key is balance -- and really getting a good understanding of your customers.
Optimizing Your Email Campaigns
Forrester's recently published study on Interactive Marketing (email, social, dialog, banner, etc.) reveals 68% of survey respondents expect to achieve increased email marketing effectiveness over the next three years. Furthermore, survey respondents also indicated they would increase interactive marketing budgets by 60% by shifting funding away from traditional channels: direct mail (40%), Newspapers (35%) and Magazines (28%). The picture that is emerging here is one where marketers have high expectations on interactive marketing and expect to focus less on traditional channels. A lot will be riding on this reallocation of marketing budget -- so what will marketers have to do right to fulfill their hopes and expectations?
Integrating Social Media Into Your Small Businesses?
More and more small business are incorporating social media to help interact with customers and fans and have open channels of communication.
Handling Order Fulfillment for an Online Retail Startup
If your company has a product it sells through normal retail distribution channels, it may be time to compliment that business with a direct to consumer approach.
Doing Business with the World-One Person at a Time
In the beginning, business was done person-to-person, in the form of bartering, or verbal contracts for personal services. I might trade you my camel for your baskets of wheat. Then we became "more sophisticated." Markets were set up, currencies were formed, and the medium of exchange became very complicated. People were relegated to doing business through established channels that were controlled by governments or big business. The smallest business person was forced to do business through these channels in order to meet the wants and needs of his individual customer. For example, advertising in the media, doing business through the yellow pages, etc.

Channel Management Training
Businesses rely on the best relationships from partners and channels to get maximum results and profits. But there are instances where inefficiency can occur from one of the partners or channels. The need for channel management training is as important as ever, this solution ensures that your channels or distribution partners are well equipped and knowledgeable about the products you offer or sell.
Four Branding Channels You Haven't Thought Of
Today, we are going to take a look at several less-common personal branding channels-could any of them be leveraged for your business?
Personal Branding 101: What’s the Best Channel to Reach Your Market?
Today, I’m going to evaluate several common branding and marketing channels in an effort to help you focus on the channels that will produce the best results.
Accelerate your business with emails and other channels of web marketing
Broadcast your messages across multiple channels It is one of the most important steps towards your marketing strategies that form their way through emailing the customers.

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