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How Can Doctors Get TV Job Like Sanjay Gupta’s @ CNN?
How can doctos become a TV doctor like Sanjay Gupta at CNN? If you are a doctor who’s been on TV and has produced news segments or shows you’ve got a shot at it. If not… well sorry, you’re not in the running. But there is hope if you have a strategy.

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“Your PR Doctor’s Tips for Getting Media Attention on Radio”
One of your “PR Doctor’s” favorite public relations elements in an integrated marketing communications plan is talk radio. Talk radio provides opportunities for profit and non-profit organizations to gain extended exposure in an interview format. And there are many opportunities that exist in communities around the United States to capitalize on this media offering. And many times these radio stations are very eager to find new people to interview about new and interesting subjects. So, let’s see what type of advice your PR Doctor has for you to gain media attention on radio. Here are 10 tips for getting your company or organization’s message on radio.

“Your PR Doctor’s Prescription For Healthy Local Media Relations”
Local media are often overlooked and undervalued resources when companies and organizations develop public relations plans. “Your PR Doctor” believes that local media can be a strategic element in an Integrated Marketing Communications (IMC) plan, based upon more than 35 years of success with local media. Believing that, here is a prescription for healthy local media relations from “Your PR Doctor.”

Responding
When you respond to life, that's positive; when you react to life, that's negative. Example: you get sick and go to the doctor. Chances are good that after an examination he or she would give you a prescription with instructions to return in several days. When you walk back in if the doctor starts shaking his head and says, "It looks like your body is reacting to the medicine, we're going to have to change it," you probably would get a little nervous. However, if the doctor smiled and said, "You're looking great! Your body is responding to the medication," you would get excited and feel much better. Yes, responding to life is good. Reacting to the incidents of life is negative - and that's bad. The next example validates that fact.

Prescription For Responding To Media Inquiries From “The PR Doctor
If someone from the media called you or showed up today and started asking you questions related to your business, would you know how to respond? Unfortunately the response to this question is often a resounding No! And being unprepared or ill-prepared to media inquiries can have serious consequences to your organization and its reputation. “The PR Doctor” strongly believes that all organizations with more than one employee should have a well-written media policy that clearly defines who within the organization may respond to media inquiries, what kinds of information can or should be released to the media, and what information must be kept confidential. “The PR Doctor” offers the following prescription for a media policy to respond to media inquiries.

The Best of Times...The Worst of Times? Part 2
Do you get the impression that everyone is missing the point to our current economic climate (I prefer “climate” to “crisis”). All common sense solutions first identify the “root cause” of the problem. There are plenty of examples in our daily lives. Want to avoid a hangover?...DON’T drink, care to avoid lung cancer?...DON’T smoke, indigestion?...avoid spicy foods. When you go to the doctor seeking help with your cholesterol or blood pressure the doctor will prescribe medicine and a regimen of diet and exercise that will work towards solving the root cause of the problem. Why haven’t we taken the same approach to solving the root cause of our current “climate”?

How Can Doctors Get TV Job Like Sanjay Gupta’s @ CNN?
How can doctos become a TV doctor like Sanjay Gupta at CNN? If you are a doctor who’s been on TV and has produced news segments or shows you’ve got a shot at it. If not… well sorry, you’re not in the running. But there is hope if you have a strategy.

Finding The Best Doctor With Each Type Of Health Insurance
Finding the best doctor can be an incredibly daunting task. Some individuals will simply peruse the physician’s list and determine the best doctor by viewing their certifications, awards, alma mater and number of years practiced. Most individuals with health insurance, however, will be limited by the constraints of their health insurance policy. These individuals may only peruse the list of individuals that are within their network of physicians. In this instance, the same criteria may be used to select the best physician. Finding the best doctor will depend upon the health insurance policy, the region and the physicians available to the patient.

5 HMO Traps To Watch Out For
HMO insurance policies can be a nightmare to manage, let alone understand. Not only are they full of things that the members cannot do, but they are very strict on what doctor the patient can see and when the patient can see that doctor. While this is very frustrating for the patient, there are 5 pitfalls to look out for when dealing with an HMO.

How to Communicate with Traditional Media Effectively
The first order of business when beginning a PR campaign is to figure out your stories. Study the media and what kinds of stories they cover, especially when it is a specific topic in which they interview an expert in that field to bring more credibility to the story. For example, if the media is discussing a top athlete’s recent injury and they need a doctor or pain specialist to comment on this, you could be that doctor.

Feedback to See How Others See Me
An elderly gentleman went to the doctor and with a complaint about a gas problem. "But," he told the doctor, "it really doesn't bother me too much. When I pass gas they never smell and are always silent. As a matter of fact, I've passed gas at least 10 times since I've been here in your office. You didn't know I was doing it because they don't smell and are silent."

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