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Supernatural Promotions
If you want to create buzz, you have to know your customer and how you are reaching them. It is easier to create buzz than you may think. Good buzz begins with a positive customer experience. There is no substitute for exceptional performance.

Other tv execs Related Articles

Clint Eastwood
There was an article recently in “Selling Power Magazine” that featured the quiet management (directing) style of none other than Clint “The Man” Eastwood. For all you busy Execs out there that might not be up on the movie scene, last year Eastwood’s Million Dollar baby won four Oscars including best director and best picture with worldwide gross sales of more than $208 million dollars from an original $30 million dollar budget. He was turned down three times before getting the backing to make the picture. This is nothing new for Eastwood. His directing debut in 1971 saw him gross 10 times the one million dollars it cost to produce “Play Misty for Me” and he completed the film $50,000 dollars under budget. Eastwood takes immense pride in his frugality.
Great Storytellers, Great Leaders
Recently I had the pleasure to join an outstanding group at the home of my good friend Peter Guber, one of Hollywood’s greatest moguls, most innovative thinkers, and finest storytellers. In the room were Oscar winners, top business execs, and even one of America’s top engineers, all united by their ability to tell great stories.

Is Your Mission Statement Written by Dilbert
There’s no more painful corporate ritual than the every-few-years mission statement revision. Here’s where a group of well-meaning people gather for several meetings, markers in hand, to torturously wordsmith themselves into agreement. Does this mission statement typically fire up everyone? Does it fire up anyone? The employees take the t-shirts home to their kids. The gold frames will be filed, roundly. There is no pulse-quickening. Instead, employees, customers, suppliers – everyone except execs and the authors themselves -- see the mission statement as vague, irrelevant, and disconnected from real work. The corporate Ginsu won’t even cut a tomato.
Take 5: Keys to increasing value of a business owner’s estate
Just as talented top stars are key to the success of any theatrical production, the strength of a company’s top stars – its management team – determines up to 30 percent of its value. Although most business owners know that sales, target markets, competition and other factors contribute to valuation, many don’t realize the bottom-line value of management teams. Fewer still understand that the most effective way to strengthen their management team – and ultimately achieve their goal of increased estate value – isn’t necessarily through expensive classes, trust-building ropes and ladders courses, or highly paid execs; rather, business owners who learn how to ally human and organizational capital – in other words, people and strategy – are the ones who will see valuation skyrocket.

"The Best" Lists- A Little Ranting
Fed up with execs who try to get on the best list of employers, of working mothers, etc?

Managing the Process of Automation: Leveraging Capabilities Without Forfeiting Accountability
"It ain't easy leading a software company these days. Customers are sick of poor quality, inadequate security, old-fashioned business models, and pie-in-the-sky claims for trends like open source. They just want software that works. That was the message coming from customers, industry experts, and even some company executives at the Software 2005 conference last week in Santa Clara, California. from "Execs Tell Software Makers: Some of You Are Doomed," by David Kirkpatrick (May 6, 2005)
Can We Trust Our People To Execute?
Our entire executive team is usually very involved in the creation of the strategic plan, so they most likely “get it”. Presumably, they are vested. But what about the levels below the execs?
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