|
|
Like this article? PLEASE +1 it! |  |
|
tv interview Tagged Articles
|
22 Tips on What to Wear For a TV Interview
| |
| My experience as a publicist has convinced me that one of the greatest concerns about being interviewed on television is what to wear. For radio or newspaper interviews, fashion doesn’t matter but how you appear is critical for TV. Here are 22 tips on what to wear for that important interview.
|
|
|
Live at 5 – Handling The TV Interview
| |
| Business or personal, everyone seems to love a great scandal, solid news (as long as it's not their own).
As flat as organizations are today any executive, manager can be reached for an interview. The most stressful is when you're sitting/standing with a TV camera facing you and the news person wants information, answers. Few professional newspeople (print, radio, TV, web, blog) are out to dig up dirt just to get the information...honest information. We're fortunate. We've had several years of being the interviewer (early in our career) and four confrontational interview courses. Done right the entire news interview experience can be good for the organization and you. The problem is you always have your best responses right after the interview. There's no retake in an interview...any interview.
|
|
|
How-to Prepare Yourself for a Media Interview
| |
| Although public relations usually takes some time, there are those instances that a press release immediately hits the jackpot. For example you could email a press release at 9 a.m. and be doing a live TV interview at noon that same day. You have to prepare, to be ready when the media does call |
|
|
How to Use YouTube in Public Relations
| |
| As a publicist I am using YouTube in every way possible for all my clients. I truly see opportunities for every type of client I represent including, authors, doctors, lawyers, entrepreneurs and even charities. One has obtained more than 2 million views and one author landed a TV interview from a YouTube book trailer. YouTube is a great tool for public relations. |
|
|
PR for Entrepreneurs
| |
| Entrepreneurs can benefit more from public relations than anyone else. Why? Every entrepreneur has a story and effective public relations comes down to one thing, effective story telling. Through effective PR you become the news and with that comes credibility and validation. You not only reach your target market, you’re positioned as an expert. And, once you start garnering media placement, you can use the Internet to amplify your coverage. You can use social media and Internet marketing techniques to take your PR campaign to a whole new level. |
|
|
Public Relations is More Than Just News Releases
| |
| Public relations is more than just a news release. A planned approach that utilizes many different methods will increase your probability for success. |
|
|
The Public Relations Grand Slam
| |
| PR is a cumulative process, use what you can from each media placement and keep moving forward. |
|
|
The PR Advantage
| |
| PR is important in good times and essential in hard times. It is always important to promote, market, and advertise your business. The good news is that compared to other forms of marketing, PR is generally less expensive and always more validating. |
|
|
Defining Public Relations Success
| |
| Don't start a media campaign expecting a grand slam, go for the steady, slow-but constant built, yet, be prepared because grand slams do happen. |
|
|
The Media Mantra: Prepare, Prepare, Prepare
| |
| When it comes to effective PR, preparation is the key. Don't unleash the power of the media until you're prepared to control it. |
|
|
When it Comes to PR Success Be Patient but Be Ready
| |
| When it comes to PR, you have to be ready. Remember, don't unleash the power of the media until you're prepared to control it.
|
|
|
Public Relation’s Bad PR
| |
| Public relations has bad PR. It is known for its fluff and hype, for the sleight-of-hand work, and, whereas, all of that exists, the glitter and flash isn't what makes for an effective campaign. What makes media placement effective is that it tells a story, it educates, it gives the public information on a particular topic or field that they otherwise wouldn't have access to. |
|
|
The PR How-to Bible
| |
| Synopsis: It’s said that you can’t find the right answers until you ask the right questions. So with that in mind if you are thinking of hiring a public relations firm or of launching a media relations campaign for yourself, the following is a list of how to points to ask yourself before moving forward. Done correctly a PR campaign can establish your brand and build your business and establish you as an expert in your field. It’s the most powerful marketing tool out there, so give it a shot, but first do your homework and review the checklist.
|
|
|
Talk Shows Rule Daytime TV – Now Learn how To Book Yourself
| |
| Recently ABC announced that is was canceling its long-running soap operas All My Children and One Life to Live and replacing them with two new one-hour daytime talk shows, The Revolution and The Chew. These two shows are just some of the more current offerings to an already crowded daytime lineup which will also include such newcomers as Anderson Cooper, Katie Couric, Rosie O’Donnell and Fran Dresher. Add them to such returning old guards such as Dr. Phil, Ellen The Dr. Oz Show, The Gayle King Show, The Talk, The View, Rachel Ray and Martha Stewart and you have a pretty full day of talk. So, if you’re an expert in your field, or someone who has written a book or have a service or product that fits one of the shows’ target markets; get ready to start pitching. |
|
|
Never say "no comment" to the media
| |
| For those who understand the value and the power of the media, 'no comment’ is never an acceptable response. In fact, in most cases, it is the audio equivalent of getting your company logo, smearing it in mud and placing in the middle of your nearest city for all to see. |
|