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Competing with the singleminded
I was talking with a few executives from one of the biggest technology companies in Europe, and they were explaining how their hands were tied in moving forward on the internet. They were doing the best they could under the circumstances, of course, but there were units in their organization that needed to be protected, prices that needed to be supported, sacred cows that couldn't be touched. After all, they argued, how could they wipe out their current business just to succeed online?
Public Relations is More Than Just News Releases
Public relations is more than just a news release. A planned approach that utilizes many different methods will increase your probability for success.

Who owns the new telephone at your TV Station?
Not long ago the only interaction viewers had with TV was stations was writing a letter, sending an email or calling them on the phone. It was all very personal and private and the viewer had to really want to communicate with the station. It was an effort. Now if viewers want to communicate with stations they can through a new pipeline called Social Media which is no less important than the telephone, email or the almost extinct letter. In fact, one could argue it is more important because it is immediately relevant, urgent and very public.

TV Stations –9 Basic Social Media Suggestions
One thing certainly has changed this past year. I am no longer asked by TV Stations if they need to be in the social media space! Now I get asked, "How do we do it and Facebook or twitter?" The good news is TV Stations have realized the train left the station. If TV stations are to remain relevant they need to reach out to their viewers and establish an entirely new relationship with them. It is no longer a one-way street of "push and pray" content providing. So what's a station to do with limited resources and, for many, lack of understanding? Here are a few very basic suggestions:
Stress-Free Selling® - Stop Giving Deals!
Do you know why most people ask for discounts? Because they can! Sometimes, it's that simple. No one wants to be taken advantage of, and if they think they'd be foolish not to negotiate, they will. This does not mean they will not pay full price!!!! As long as you are willing to bargain, you will be asked to do so. If you do not negotiate, negotiation becomes a non-issue. . . even if everyone else in your market gives in. Here's proof...

TV Stations - How Many “Likes” Do You Need?
Why do TV stations think bribing people to "Like" their facebook page for a chance to win an iPad has any long-lasting value? So I hit "like" and get a chance to win an iPad - so what? How many contests have you entered in your life you have totally forgotten about no matter how many direct mail pieces you received (and tossed)? Yes, the station can brag it has 7,500 "likes" but does that really translate into anything? For you facebook users, don't you scan your feed for the people and brands you really, authentically and voluntarily "like" rather than those you simply "liked" on a whim? Skipping over posts is today's version of discarding direct mail pieces.
TV Stations inventing the “good new days”
We in the TV business and elsewhere are in the middle of a revolution. The “good old days” are gone and we are now inventing the “good new days.”
Today's "rant" - anti social marketing
What are you doing with all those likes you’ve purchased? All those likes are nothing more than ego chest pumping (“I have more likes than you do – na na na”) if you aren’t moving them up your product relationship chain to becoming loyalists. How many of your likes have you been able to convert into loyalists? How many of your likes do you see returning to your facebook page? How many are you interacting with? How many are you listening to and communicating with? How has your own site traffic and ratings grown? After all, don’t you want them to like you and your products so you can monetize these relationships?
Today's "rant" - Jobs
How many of you read the title and asked if I was writing about the jobs we do every day or if this was another ode to Steve Jobs? Well, the answer is both.

Other tv stations Related Articles

The history of franchising.
Unless you’ve been living on another planet, you probably are familiar with franchising. You probably patronize a variety of franchised businesses without realizing that they are even franchises. These businesses run the gamut from gasoline stations and financial services to ice cream and carpet cleaning. Franchising is a part of everyday life. This article explores the history of franchising.
Publicity is Priceless!
How do newspapers, magazines, television and radio stations get their news? How can they possibly know about Silicon Valley’s latest product; the promotion of Bob Smith at the Acme Company; the results of experiments conducted at Rutgers; a new book published by an unknown author or the date of the local Rotary Club’s pancake breakfast? Obviously, they don’t have reporters everywhere, all of the time. They rely on individuals, companies or the government to send them a Press Release.
How To Get At Least $2,000.00 in Free Radio Publicity
Did you know that there are 4,462 AM and 7,100 FM radio stations that give need guests every single day?
How To Achieve Your Desires With A Goal Achievement System - Part 1
Have you ever gotten really excited about that million dollar idea only to end up going nowhere? Often times, the idea itself was not what had resulted in failure, but a lack of a systematic process to take that idea and turn it into a reality. This is like driving your car across the country, and never filling up your tank with gas. You will only make it a certain distance, and you will never reach your final destination. What I am about to teach you is a way to create "mental gas stations," with the Goal Achievement System (GAS). The GAS will allow you to refuel your motivation and allow you to achieve extraordinary results that you did not know were possible.
Incentives and Brand Loyalty: A Winning Combination
Reward points are used by credit card companies, gas stations, book stores, airlines, and almost any large chain in order to reward the loyalty of their client base. These companies understand the importance of brand recognition, and incentive-based compensation for being a loyal customer. These points are redeemable and can be applied as credits or used as a form of payment.
Defining Value from the Customers Perspective
Some 'best practices' are too important to assume they are understood...and 'practiced.' This article talks about one of my personal favorites. It involves two radio stations and a buggy whip manufacturer. Oh yes, and a website developer that struggled for 6 years before she got the memo on this best practice. The concept is simple, execution tough. Every business must understand why their customer's buy from them, something few bother to do. And consultants are the worst. Stop talking about 'What You Sell/Do' and start explaining 'What's In It For ME (the customer!).
Who owns the new telephone at your TV Station?
Not long ago the only interaction viewers had with TV was stations was writing a letter, sending an email or calling them on the phone. It was all very personal and private and the viewer had to really want to communicate with the station. It was an effort. Now if viewers want to communicate with stations they can through a new pipeline called Social Media which is no less important than the telephone, email or the almost extinct letter. In fact, one could argue it is more important because it is immediately relevant, urgent and very public.

TV Stations –9 Basic Social Media Suggestions
One thing certainly has changed this past year. I am no longer asked by TV Stations if they need to be in the social media space! Now I get asked, "How do we do it and Facebook or twitter?" The good news is TV Stations have realized the train left the station. If TV stations are to remain relevant they need to reach out to their viewers and establish an entirely new relationship with them. It is no longer a one-way street of "push and pray" content providing. So what's a station to do with limited resources and, for many, lack of understanding? Here are a few very basic suggestions:
Why Radio Listeners Listen to Commercials May Be Your Competitive Sales Advantage
The behavior of radio listeners to not switching stations during a broadcast may provide some insight as how to gain a competitive sales advantage.

Persistence and Procrastination
Down the street from my office is a very large media complex containing a TV station, several radio stations, and a large conference center. At one corner of the massive building, there is a large fenced area where several radio and TV broadcast towers soar hundreds of feet into the air. Thousands of people drive by this complex every day and have seen the towers so many times they don't even notice them any more.

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