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Lesson #2: Be Bold
“In fashion, you know you have succeeded when there is an element of upset,” said Chanel.

Ready to Wear: Lauren Launches His Line
Lauren’s handmade neckties were flying off the shelves. It was a conservative time in the fashion world and Lauren’s ties, showy as they were, were making a splash. But Lauren knew that if he was going to stick around in the business for much longer, he had to follow that up with something else – and fast. In 1968, with the help of a $50,000 loan, Lauren founded Polo Fashions. He chose the name not because he liked the sport; indeed, he had never played polo before in his life. But to Lauren, the name symbolized power and style – an image he wanted his clothes to project.

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