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tweens Tagged Articles



The New Matrix
Second Life and the virtual world offer new marketing and communications opportunities for new and early stage firms that know how to take advantage of tomorrow.

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The other side of social media: business networking
With social media comes a whole new way of connecting with others. As our friend list builds on Facebook, we realise that that keeping a relationship adrift with the written word is now a perfectly acceptable and viable alternative to meeting for coffee or picking up the telephone. Posting on somebody’s wall or replying to their blog post is just as acceptable as a teleconference call. In fact, we may have contacts that we have never even met or that we have never heard speak, but are as valuable an acquaintance as others whom we’ve known for years – especially when it comes to the business world. Social media is leaving the MySpace era of tweens and teens behind, and is now a perfectly acceptable mode of business networking.

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