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Ignore sunk costs
The most important decision-making rule you learn in business school is still largely misunderstood.
Impossible Achievements
Last weekend, I did something that I thought was impossible. I broke a piece of wood into two pieces with my bare hand. I was in total shock afterward, but a good kind of shock. Breaking that wood was such a stretch for me that afterward, my mind started to play tricks on me. I wondered if I did really do it. Luck for me, there was a room full of people watching me and could verify that I did actually do it. AND I have the piece of wood to prove it!
How to Use Written Reports to Grow Your Business
Giving something away for f-r-e-e is one of the best ways to attract attention. People just can't resist it. And for this reason, giveaway reports are an essential marketing tool for businesses that want to generate prequalified leads online. In other words, if you're trying to build a list of people you can market to by e-mail, you need to write a lead generation special report.
How should you handle advertising in a recession?
As credit dries up and small businesses tighten their belts around the world, one of the first things that usually gets cut is the advertising and marketing budget. If you’re considering this, read this article first and get helpful advice and ideas on how to keep your business on the grow during a recession.

Your Website Doesn't Need A Traditional Call To Action
Sales people are taught, you always need 'a call to action,' a request to act or lose the opportunity of a lifetime. I'm sure you've seen the infomercials, website presentations, online direct marketing come-ons, and even high-pressure seminar and tradeshow presentations that will never be repeated, so you better act now. You're familiar with the language used: "act now and we'll send you two pieces of junk you don't need, but wait there's more, call in the next ten minutes and we'll add a third useless item."

A Well Managed Suite of Business Materials
When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.
You're Not Lost Until You Are Out Of Gas
Everyday I receive telephone calls and email message from sales professioanls and business owners asking what to do increase their sales. Their sales are down, and expenses are up. Lower store traffic, some even have bills past due. Many are worried they are losing so much business that they will not survive. But they are not lost until they are out of gas.
How To Create Value To Avoid The Fatal Flaw In Selling
In sales, preparation is the key to getting a higher price for your products and services. This article shows salespeople how to avoid the fatal flaw in selling.
Travel Savvy: Learning to pack light
What a shock it was to discover diminishing baggage allowances on our annual trip to Europe last fall; and it's getting worse! New regs present challenges. But now, savvy travellers are finding ways and means to travel lighter and plan better.

Other two pieces Related Articles

Small Business Success The 21 Essential Pieces for Your Business Success Puzzle
Success takes a different picture for each small business owner or entrepreneur. However, upon reflection, there appears at least 21 essential pieces that every business owner or CEO must have within their business success puzzle. Read about these pieces and why they are critical to your business success.
Looking for Sky In All The Wrong Places
Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that— lots of the little pieces; like creating products, taking care of clients, wrestling computers, etc.— and a whole lot of sky; the big open space that is creating a successful and enjoyable business. I had so many pieces of ‘puzzle sky’, I was drowning in an ocean of sky blue. After over a decade of struggling with my own company to fit all the ‘pieces’ together, I have finally put together the big business puzzle— and it’s not what I thought it would look like.
Sales Big Picture - Top Salespeople Sell Attractively on Purpose
One of the most frequent complaints of salespeople is the ebb and flow of sales. Getting sales is the goal of a salesperson. Now step back. What is one of the first pieces in selling? Maybe prospecting? Take another step back. Maybe marketing? There are at least three strategic pieces with their tactics to increase both your understanding and successful actions in the buying and selling process.
Business Plan and Implementation Principle 1
Let’s say you are my employee, and I ask you to build a puzzle of 1,000 pieces. The challenges are that there are no square edges, you cannot see the picture of what the puzzle will look like in the end, and most of the picture is pure black or white. Oh, and by the way, I am going to give you extra pieces. How motivated are you to build this puzzle for me? Welcome to the typical business. This is how the majority of employees feel in most organizations and why most employees only do the minimum expected to keep their job.
The BIG Pieces Go in First
As you look at your calendar and set your goals for 2009, consider these twin principles of Balance and Big Pieces. Use this simple tool to increase your success (and your joy!) in the year ahead. Put the BIG pieces in first, and give them the necessary time, energy and focus to create the balanced, satisfying life you deserve.
Simple Ways to Improve Your Creative Writing
Creative writing can be a rewarding pastime. Many people turn to the pen to unwind after a stressful day. Some creative pieces can even be sold, turning a pastime into a source of additional income. However, many pieces that get written never see the publisher's desk. Why? Because although creative writing is a hobby for many people, they need to produce professional-level work if they want to get published.

WHAT MAKES A QUALIFIED PROSPECT, QUALIFIED?
Have you ever asked yourself, what are the specific characteristics of a qualified prospect? What are the minimum pieces of information I need to know to determine if the potential for a sale exists? What pieces of information are required before you consider a prospect qualified? Am I using a consistent sales system or process to successfully obtain the information needed? Here are 17 areas with questions you may want to ask yourself so you can create a qualified prospect profile also known as an Account Sales Profile™.

Positioning Power
In the game of chess, the queen is the most powerful piece in the game. She can move any number of squares horizontally, vertically, or diagonally as long as her path is unobstructed. However, at the beginning of the game, the influence of the queen is restricted because of the configuration of the pieces. Although the same rules govern the play of the queen, because of where she is positioned at the beginning of the game she is unable to move and cannot attack. Her only role is to provide limited defensive to the surrounding pieces....
Why You Might Not be Ready for Publicity
Often clients come to me because they truly want to get the recognition they deserve in the form of publicity both online and in the media. They’re looking for a starting point to get the word out so they have a general understanding of press releases and strategies. This is an important step in building your brand awareness and increasing credibility. At the same time there are often key foundational pieces missing. Pieces that need to be in place before you really start creating publicity buzz. And, I’m always upfront about that.

The Three-Part Harmony in Your Logo
Just as a harmonized song is made up of a set of three notes, every small business's logo should be made up of three pieces of art: the icon, the font, and the color palette. These three pieces all work together, singing the same basic song, to tell your business's story. In your logo, each of them gives you an opportunity to build in meaning and symbolism.
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