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Ready to Wear: Lauren Launches His Line
Lauren’s handmade neckties were flying off the shelves. It was a conservative time in the fashion world and Lauren’s ties, showy as they were, were making a splash. But Lauren knew that if he was going to stick around in the business for much longer, he had to follow that up with something else – and fast. In 1968, with the help of a $50,000 loan, Lauren founded Polo Fashions. He chose the name not because he liked the sport; indeed, he had never played polo before in his life. But to Lauren, the name symbolized power and style – an image he wanted his clothes to project.

Sales Calls are Like the 1978 AL Playoff Game
So here we have two stars of the game, obsessing over how their upcoming interaction would go, what might happen and how they would respond. It's not only a great example of visualization and preparation, it is practice at its best. Do you do that? Do you visualize, role-play, rehearse, and prepare for your calls? Or, are you so good that you don't have to? What would happen if you began to obsessively prepare like that - especially now - especially in these times?

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Finding Your Right Course
1 Over 200 years ago, Captain Cook, in the middle of the vast Pacific Ocean, with only a compass, and the stars to guide him, must have asked himself these 4 questions:

Lesson #4: Fight To Find Your Place In The Field
“A lot of the times when adult stars try to be a CEO of their own company nobody takes you seriously or thinks you know what you're talking about,” says Jameson. “They talk down to you and act like you don't have a clue.”

Managing Organizational Stars
What contributes to an individual's ability to remain a star? To what extent does past star performance predicate future star performance? And to what extent does a key organizational factor—colleague quality—help or hinder the ability to sustain star performance? The performance of stars is an important career matter for individuals as well as for managers who want to inspire, nurture, and recruit stars.

Take 5: Keys to increasing value of a business owner’s estate
Just as talented top stars are key to the success of any theatrical production, the strength of a company’s top stars – its management team – determines up to 30 percent of its value. Although most business owners know that sales, target markets, competition and other factors contribute to valuation, many don’t realize the bottom-line value of management teams. Fewer still understand that the most effective way to strengthen their management team – and ultimately achieve their goal of increased estate value – isn’t necessarily through expensive classes, trust-building ropes and ladders courses, or highly paid execs; rather, business owners who learn how to ally human and organizational capital – in other words, people and strategy – are the ones who will see valuation skyrocket.

Do You Want To Optimize Your Own Web Site?
Think of the engines like teachers handing out gold stars for everything that you do well. Google currently has about 200 factors in their algorithms that determine how your site will rank. Imagine your teacher with a clipboard and checklist with 200 items on it and she assigns you gold stars for each of the things you do well.

Leaders and Top Performers: Should You Build Your Own or Steal from a Competitor?
Is your organization better off stealing star employees from a competitor, parachuting a leader in from outside or would it be better to grow your own stars and develop leadership from within?

Second Best also Deserves a Chance
Are you missing some of the crucial people in your business. Just because they aren't your stars it doesn't mean you don't need them!

Convert an Asteroid into a Think Tank
Today's business leaders need to focus on what's above their head. Set high standards and reach for the stars.

Showcasing Charisma
How do you project Charisma? It's much easier to show off in today's world of Internet stars.

The Nine Houses of I Ching Astrology
Jon Sandifer explains the “cycle of nine” which determines the cosmic influences on all Birth Stars in the oldest system of astrology, still in day-to-day use.

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