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Understanding the Vanity Press Release
Setting expectations about routine press releases
The Economics of E-Mail
"E-mail is the single most important tool for business communication." Despite this, businesses may not step back to assess costs and cost-effectiveness of different types of e-mail systems. This article takes a look at the major e-mail options, their advantages and disadvantages. This topic is the second in our 2009 whitepaper series: "Making every IT dollar count!" The full whitepapers are available on our website.
Surprising Statistics from the Sales Force Grader
The actual results are even more surprising than the number of people (several hundred) that have already visited the FREE Sales Force Grader. To date, the worst score is 0 - definitely a surprise. While we would expect there to be some sales culturally challenged companies, we didn't expect any to be that bad....

Other typical company Related Articles

Whats in a name
Launching a new name is an important step in the history of any company. There are some typical stages that a company must go through to develop a new name and logo, from brainstorming ideas to finalising the name itself, to managing the graphic design of the new logo and corporate image.
Lesson #3: Creative Marketing Will Generate Sales Success
Ben & Jerry’s is not your typical company. From its bright and multi-colour painted stores to its interactive animated website, Ben & Jerry’s has consistently shown creativity and imagination in its marketing strategies. Owners Greenfield and Cohen decided early on that ice cream was a fun product, and thus so too should be their means of promotion.

Lesson #3: Use Technology to Temper Your Costs
When one thinks of Costco, a company with a thriving technological edge is not necessarily the first thing that comes to mind. But, while Sinegal might not be your typical CEO, he does understand the importance of utilizing technology to his benefit. Not only has modern technology helped Costco automate many of its operations, but in keeping with Sinegal’s all important goals, has helped the company lower its costs.

Why paying attention to where you are in the business lifecycle will help you - part 3
In parts 1 and 2, I discussed the first 4 phases of a typical business lifecycle; from its very first days to reaching maturity. In this article, the last of the series, I’ll discuss typical characteristics of a business that has developed to a stage where its owners are expanding. I’ll also discuss how to identify a business that has reached its peak and is now declining and the merits of reviewing exit strategies for its owners.

Before you start a web site re-design...
When a company decides to re-design their web site, the effort commonly begins with the sourcing of the right web design company. The typical scenario involves someone who's assigned to the task contacting a slew of web design and development companies from the first page of their Google search and asking for a quote. If this is what you're currently doing or about to do you're heading in the wrong direction.
Marketing with Newsletters: Is Your Company Newsletter Boring Your Customers to Death?
The typical company newsletter is one of the most mind-numbing, agonizingly boring pieces of mail ever sent to consumers. If you're making this newsletter marketing mistake, don't worry. It's not your fault. No one ever taught you the system, until now.
Profitable Online business Ideas and the Recession; Increase Your Income
In these economic hard times everyone senses a high degree of fear and unrest. The typical reaction most people have is to “tighten your belt!” Many people will seek a part time job. Others will cling ever tighter to the job they have. Cutting corners and shaving the family budget is surely the norm. All of these things are a typical reaction. But is there another way?

How an underwriter will look at your business accounts to establish if you are credit-worthy for UK asset finance
This article steps inside the mind of a typical UK underwriter, and examines what they look for within your company accounts and how much they will lend you based on that information.
Why DO Idiots Eat Their Young? And, Is it a Bad thing?
If we compare the typical "idiot" in business to the starving family patriarch in the cruelest of winters, interesting parallels start to surface. Consider the challenge of feeding a family to the typical business leader that must financially feed his or her team. Imagine the bad winter as analogous to the challenging business climate and the story starts to sizzle.

Selecting a Marketing Company – Do’s and Musts:
How do you find advertising agency, PR firm or marketing company that's just right for your business' needs? In evaluating a marketing company, there are many factors to consider. Make sure you have an accurate picture of their typical engagements so there's a greater chance the relationship has the potential to grow over time. This article highlights best practices, Do's and Musts as well as Don't and Pitfalls for hiring a marketing firm you’ll love for the long-term.

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