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Lesson #4: A Solid Reputation is Worth Its Weight in Gold
When White inherited the UFC, he says the stigma that came along with it was almost unbearable. People would hear the words ‘ultimate fighting’ and immediately have a negative image in their minds. It was not until at least two or three years later, after a serious repositioning of the entire company and a change of brand strategy, that the UFC was able to make some headway.

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Our Real Competition
Our real competition is not other financial institutions or advisors. It's something far more pernicious and harder to fight.

Lesson #2: Rise Above Your Obstacles
“Challenges are gifts that force us to search for a new center of gravity,” says Oprah. “Don't fight them. Just find a different way to stand.”
Lesson #2: Fight for your Beliefs
“I fought the good fight,” says Hefner. “I didn't start the magazine as a crusade but there's always been a little bit of the crusader in me.”
Lesson #2: Never Stop Putting Up A Fight
“I was very committed to the people that had signed on with me and if we were going to go down, we were going to go down with a fight,” says Smith. “It wasn't going to be because I checked out and didn't finish it out.”
Lesson #5: Do Not Waste Time Marketing Outside Your Target Audience
“If you take four street corners, and on one they are playing baseball, on another they are playing basketball and on the other, street hockey,” says White. “On the fourth corner, a fight breaks out. Where does the crowd go? They all go to the fight.”

Aikido and The Art of Selling
Imagine being in a crowded concert or bar. All of a sudden, a fight breaks out between two men who’ve had too much to drink.
Knowing When It Is Time to Close Your Business
Can't seem to get to break even cash flow even though you have given it your best? This article discussed when it is time to "throw in the towel" or when it is worth going on to fight another day.
Five Tips for Fighting Fairly
Let's face it, everyone engages in an altercation or fight at some point in their life. It can be with a spouse, partner, parent, sibling, friend, or coworker. The important thing to remember is that no one wins in a fight. If people are yelling at each other, they are not listening to each other. Here are some tips to prevent a fight or ensure that once one starts, it doesn't escalate into a full-blown screaming match.

Fight or Flight: It’s Now Optional
The Fight or Flight response was an important gauge of threat and a vital survival tool for the cavemen over a million years ago. This primitive instinct is still present in all of us, even though, it doesn’t carry the same function in the 21st century. Through specific steps, we can learn to manage this instinct to our advantage. If managed successfully, the Fight or Flight instinct can become an important tool in overcoming stress and daily pressures.

Appreciate Your Adversaries, III
Who are your "adversaries" these days? You probably have one or two (hopefully not a lot more than two) people who seem to oppose you in work, and in life. In some cases, your adversary sets himself in solid, committed opposition to you, and can't be dealt with in any way but to fight the good fight and defeat him. But for most of life's adversaries, I'd say it's better to first try a little appreciation....
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