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The Ultimate Fighting Champion: Dana White is Born
The Ultimate Fighting Championship (UFC) used to be nothing more than an underground fighting league, and one which was scarcely accepted in the U.S. That was, until Dana White came along. White transformed the UFC into one of the most mainstream and popular sports on the scene today. By cleaning up its image and marketing it as a legitimate sport, White was able to create a successful organization, whose events can now be seen on television in more than 35 countries around the world.

Lesson #1: Fight the Limits That Are Imposed On You
When White first began thinking about taking control of the UFC, there was nary a supportive voice to be found. Based on the organization’s past history, there were few who believed it could become the success that White envisioned. Almost immediately after the purchase, the media began to speculate about the “oodles and oodles of money” that the company was already losing. Nevertheless, just five years later, the UFC had become the largest pay-per-view provider in the world, and was generating more in tax revenues for the state of Nevada than had any boxing promoter in the past. How did White do it?
Lesson #3: Give Them an Experience They Will Never Forget
“Three guys bought UFC when it was dead,” says White. “It was over. The sport was dead and no one cared.” But, if the sport was dead, how come these three guys decided to buy the UFC? Well, says White, “We didn’t buy this to make billions of dollars. We saw something in this sport and in the fighters that we thought was incredible.”
Under the Bright Lights of Success: How White Fought His Way to the Top
“I’m pretty happy with the way everything has worked out with UFC,” says White. “We’ve come a long way in a couple of years.” From working as a hotel bellhop to managing a multi-million dollar company, White has most certainly come a long way from where he started off. How did this boy who could barely make it through high school, become a millionaire and the envy of men across America?

Dana White Quotes
Dana White Quotes
Lesson #2: It Takes Passion to Win the Fight
White might not have been a stellar student, but thanks to his achievements with the UFC, his high school was nevertheless proud of him. So much so, that they even invited him back to deliver the commencement address twenty years after his own graduation. “It was pretty cool,” said White. “If you would have asked me ten years ago if this is where I would have been in ten years, I would have laughed in your face.”

Sales Training London: Can You Make It Last Longer Than 3 Minutes
What do you do in the first 3 minutes of a call to eliminate TIOs? How do you eliminate stalls, objections and put-offs? Many salespeople are dead on their feet but don't know it within 3 minutes of meeting a prospect. What can you do stop yourself being another notch on your prospect's six-gun?

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