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Lesson #4: A Solid Reputation is Worth Its Weight in Gold
When White inherited the UFC, he says the stigma that came along with it was almost unbearable. People would hear the words ‘ultimate fighting’ and immediately have a negative image in their minds. It was not until at least two or three years later, after a serious repositioning of the entire company and a change of brand strategy, that the UFC was able to make some headway.

Other ultimate fighting Related Articles

Stop Wrestling Alligators
This article highlights how to get out of a reactionary "fire fighting" mode and gain control of your time.

Eleven Strategic Steps To Success, According Your Strategic Thinking Business Coach
Are you the best you can be? Are you realizing the degree of success that you want? Do you know what you really need to do to achieve your ultimate level of success? I will presume that there are a lot of NO answers to my questions and that you will have an open mind while reading these articles. Your strategic thinking business coach offers eleven (11) strategic steps for you to follow to achieve your ultimate level of success.

The Ultimate Fighting Champion: Dana White is Born
The Ultimate Fighting Championship (UFC) used to be nothing more than an underground fighting league, and one which was scarcely accepted in the U.S. That was, until Dana White came along. White transformed the UFC into one of the most mainstream and popular sports on the scene today. By cleaning up its image and marketing it as a legitimate sport, White was able to create a successful organization, whose events can now be seen on television in more than 35 countries around the world.

Lesson #4: A Solid Reputation is Worth Its Weight in Gold
When White inherited the UFC, he says the stigma that came along with it was almost unbearable. People would hear the words ‘ultimate fighting’ and immediately have a negative image in their minds. It was not until at least two or three years later, after a serious repositioning of the entire company and a change of brand strategy, that the UFC was able to make some headway.

Shift your But
How to get out of fighting fires and crisis management and reduce your stress levels.

Obama and McCain - The Sales Analogy
As you read this article, please consider the thoughts as they would apply to competing salespeople fighting for the same big account, NOT a political statement.

Are You Fighting The Wrong Battle?
Are you fighting hard day in and day out in your business to get sales, get customers, and make money? Your efforts are important, but it's even more important to make sure you aren't putting all those efforts into fighting the wrong battle.

So What?!
Are you fighting with a family member? Are you wondering how you're going to keep your house? Has your mate been cheating on you? Does your body keep going through one health issue after another?

Tapping the System
Fighting adrenal fatigue

Make Peace with Your Task List
There are several strategies for accomplishing more in less time. But there is something even more important that needs to happen first. You need to stop fighting with the belief that you need to get it all done in order to have a successful business.

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