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Social Networking and the End of Advertising
Social Networking – it’s the buzz word on everyone’s lips. But what does it really mean for your business? In a word – everything. The three pillars of social networking - collaboration, information sharing and group forming - are innate human qualities. Understanding these qualities will enhance your business outreach and future advertising campaigns.

HR Departments: Making Structure Make Sense
Human Resource departments are not being optimized because of the way they tend to be structured. Usually “HR” refers to things like benefits, payroll, hiring, firing, training, reviews, compensation and the like. But we in corporate America missed the opportunity to better organize Human Resources when it moved away from its roots in “Personnel.” But not to worry. It's not too late.

Other underpinnings Related Articles

Out of the Darkness
Students of typographic design are forced to initially consider the technical issues of optical engineering for the visual universe. Yet they rarely focus on the ideological underpinnings and conundrums. The student of typography often views their subject as a series of rigid constraints, principles of scale and proportion and mechanical possibilities, fair game for manipulation. Rarely is typography viewed as part of an organic process of evolution, a working construct of ephemeral existence in a greater time continuum. As fonts evolve they carry forward echoes of the history that created them and the myths they bear. One cannot easily place a monetary value on myth, though some will try.

The 4 Principles of a Successful Business Today
In today’s business environment it has become absolutely and unequivocally critical to drive the limited, scarce and expensive resources of an organization to the desired results, detailed are the four underpinnings for success.

Align Your Strategy and Operational Plans to Core Competencies
Core competencies are the underpinnings of an organization’s skills and the cornerstone of successful strategic execution. Core competencies represent the fundamental knowledge, abilities, and expertise of an organization. They are what make individuals and organizations unique. Furthermore, your ability to understand and measure organizational core competencies is a critical factor in reaching your desired goals.

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