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Lesson #4: Broaden Your Appeal
“I want everyone I can get,” says Klein. “Jews, Catholics, gays straights, you name it!” Klein has risen to the top of the fashion industry by creating products and advertising campaigns that appeal to the broadest cross-section of the population and herein lies part of his genius. By not limiting himself to a certain market and creating a wide range of product lines to accommodate all segments of society, Klein helped solidify his position at the top of the American fashion industry.

Other underwear line Related Articles

Just waitll we get our brand on you
Hanes, the venerable underwear retailer, has decided to revive their classic brand positioning from the 1990s and put it back to work. The question is why did they ever ditch this strategy?

Lesson #2: Never Give Up
“With my first act in ’79, people said hip-hop was dead,” says Simmons. “Now look, 20 years later, the culture is so strong we’re doing underwear.”

Britney Spears
Recently, I took Britney Spears to task for getting a little too wild after she announced that she and her husband are separating. She's been constantly partying every night and she was photographed - more often than not - without underwear.

On-line Reputation Management For Your Small Business
Harmful anonymous on-line comments can influence customers to stay away from your small business based on nothing but hearsay. Once the damage is done, it is extremely hard to reverse. On-line reputation management has become the most important aspect of on-line marketing.

Choosing A Business Thats Right For You
Many successful businesses have been built by taking a traditional business and making it better. Domino's Pizza was certainly not the first to offer home delivery of pizza, but they were the first to guarantee it would be delivered piping hot to your door in 30 minutes or less. Amazon.com was not the first company to sell books, but they were one of the first that would let you buy books from the comfort of your own home while sitting in your underwear

“Multiply Your Marketing Results – Exponentially!”
Can you imagine what it would be like if you could exponentially increase the return you get for every marketing Euro spent? If you have ever gone fishing for mackerel you will probably be aware that on each line there are many hooks, this means every time you cast your line into the sea the number of fish you can catch is multiplied by the number of hooks on your line. There is a way that you can apply this technique to your marketing so that each campaign is aimed not just at one prospect but many prospects for the same price.

Are You Folding Your Client’s Underwear?
I was having dinner the other night with my friend, Erin, who was complaining that she had to leave early so she could get home and finish doing the laundry. There was a pile of underwear sitting in a basket and it needed to be folded and put away. Erin really wanted to get it done before the next day when her husband and son would be using it. I asked Erin what her family would think if she didn’t fold their underwear and she said laughingly they wouldn’t even notice; they’d be just as happy living out of a laundry basket.

Pursuing your own Goals
Recently, I made one of my rare and infrequent trips to a retail store. It's not that I don't like to buy things. I simply do not enjoy the process of shopping, so I leave it to others. While at the store, I took the opportunity to observe people who had selected the items they wished to purchase and were waiting to pay for their items in the checkout line. Some people simply picked the nearest line, stood in the back, and waited. Others roamed back and forth looking for the shortest line and waited there. Then there was the third group of shoppers who constantly got out of one line and got into another, thinking they would save time by getting in the faster-moving line.

We’re Both On the Same Side
One of my favorite stories concerns a young lad who was confronted by three bullies with violence in mind. Quickly, the little guy drew a line on the ground, stepped back several feet, looked the biggest bully in the eye and said, "Now, you just step over that line." Confidently, the big bully stepped over the line, preparing to commit mayhem on the little guy. Quickly the little fellow grinned and said, "Now we're both on the same side."

Government Standing Pat On Pat-Downs
Yes, it's taken eleven months, but the U.S. Transportation Safety Administration (TSA) is finally responding to the threat representated by last year's failed Christmas Day "underwear bomber" attack. And they're doing it by focusing their energy and resources not on actual terrorists, but on... you.

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