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Enhancing Web Effectiveness With Audio Sound Design
The average person is exposed to an assault of stimuli each and every moment of our waking day. Some of this stimulus catches our attention, but much is filtered out as extraneous, useless, or unimportant. This filtering is our way of handling the constant barrage of information we endure. As marketers it is our job to cut through all the meaningless, random white noise of life and penetrate the consciousness of our targeted audience with our marketing messages.

Don't Select the Route before You Know the Destination
Goal-setting is a critically important skill that's necessary for success. However, it's not the most important one.

Other unfortunate consequences Related Articles

Get In a Rut
Ruts have a bad name. Which is unfortunate, because they're useful.

From Diversity to Differences
The word Diversity has developed unfortunate political and compliance connotations. See what a difference a word can make.

The Young Adult and the Ostrich
There are two strikes against young men approaching midlife: denial and arrogance. Both can lead to unfortunate consequences. Neither is necessary.

Courageous Conversations
For the purpose of leadership, courage is defined as a reconciliation of the consequences of failure. A courageous conversation is then the interaction between people when the leader has defined the consequences of failure and is alright with those potential risks.

SMEs - the impact of corruption has deep roots
What are some of the unforeseen consequences of corruption

No Time........Really??
I love to pay attention to the language I use and also the words my clients choose. Being aware of our own language provides a window into where we may have blind spots, fears or beliefs standing in our way. I often catch my clients using the phrase, “I just don’t have time.” It’s a sentence that suggests that we have no power over how we spend our time. And the truth is, we do. Certainly there can be negative consequences to choosing to spend our time in one way over another. And avoiding those negative consequences can drive our choices, but, at the end of the day, we are choosing!

Tips to Improve Team Culture
The culture of a team governs its effectiveness. Most teams have a culture that allows adequate performance despite many unfortunate outbreaks of tension and sometimes childish behavior. It is unfortunate that more teams do not experience the exhilaration of working in a supportive culture that produces excellent results. The methods of building teams into high performing units are well documented, but most teams do not go through the rigor required to get to that level. This paper blends well known processes with horse sense born of experience that will allow any team to perform better.

My Sales Force Won't Use CRM
I mentioned that the key rule to getting salespeople to change is rule #9, Consequences. There are three primary ingredients to having Consequences.

Big Bird’s Guide to Change Management - Learn your A, B, C, Ds
In the 1950s, psychologist Albert Ellis introduced Rational Therapy in which people were taught the A-B-C-D approach for dealing with uncomfortable situations. The A-B-C-D approach states that when a person is confronted with an adversity A, their beliefs B, will influence the way they respond to that adversity and lead to emotional and behavioral consequences C. If the beliefs B, are rigid, absolute, and unrealistic, the consequences C, will likely be self-defeating and destructive. If the beliefs B, are flexible and constructive, the consequences C, will likely be self-helping and constructive. People can change their lives and their consequences by D, disputing and challenging their beliefs.

Getting in the Flow
Getting in the flow or being in the zone - whatever you want to call it, it's responsible for those fortunate or unfortunate "coincidences" in life that other people call luck.

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