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Famous From One Hit? Don’t Hold Your Breath
You have an article coming out in a national magazine, or you are appearing on a television show. You are all excited and think, “Wow, I better get ready for the flood of calls.” The only problem is you only have one hit. While you might get some calls, it won’t be enough to create lasting name recognition. To really become famous, you need repetition.

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Follow Up Letter and More to Increase Sales
A television commercial of the last two years in the United States plays on a man’s craving for Dorito’s chips. He goes back and forth between his apartment and a neighbor’s who happens to have a bag of Doritos. He uses one lame excuse followed by another to get the resident to open the apartment door so he can grab a chip each. Finally, in a last follow-up he grabs the entire bag. How might your follow up be more attractive than this?
How to Stay Innovative?
Sara Blakely, a local Atlantan, started the company Spanx out of her apartment. After several failed attempts to find the right undergarment to hide imperfections and panty lines when wearing white pants with open-toed shoes, she decided to cut the feet off her pantyhose. This worked beautifully! So, she wondered, why doesn't this already exist?
Markus Frind and Plenty of Fish - A Case Study in Effective Sales and Marketing Strategy
A couple weeks ago, I read one of the most compelling articles on a growing business that I have read in years. In his article entitled, "And the Money Comes Rolling In", Inc. Magazine writer Max Chafkin talks about Markus Frind's strategies for growing his personal dating website, Plenty Of Fish. Frind's idea was to build a basic user-content-driven website and pay for it with ads. He started from scratch and built out a minimalist site by anyone's standards (look at it now and there still isn't anything too impressive - distorted personal pictures and a heart favicon). But the idea resonated with thousands of people who were paying for a dating service and looking for a free alternative. He is now clearing $5 million a year after taxes. He has a handful of staff members and a nice, but mostly unfurnished, office in Vancouver.
Tenant Insurance Makes Everyone a Winner in Self-Storage Facilities
Most homeowners or apartment renters insure the possessions in their dwelling from theft or damage – but many don’t think that far when it comes to self-storage space. As a self-storage facility owner, you have a responsibility – and an opportunity – when it comes to making sure your customer’s possessions are protected.
Global Serviced Apartment Industry Report 2010
In February 2010 The Apartment Service has published the second Global Serviced Apartment Industry Report, which looks at the worldwide serviced apartment/extended stay and corporate housing sector.
Mobile Home Park Investments - How To Make 10% To 20% On Your Money
When you hear the words "mobile home park", what do you immediately think? Hillbillies with rebel flags in their windows? The show COPS? Sure, that's the stereotype, but the truth is that a huge number of Americans- about 20 million of them- live in mobile home parks. And the demographic make-up of this group is not much different from normal residential subdivisions and apartment complexes.
Real Nightmare - Finding a NYC Apartment
I was born and raised in New York City and know that apartments here tend to be small and expensive. What I didn't know until I graduated college and started an apartment search was just how many types of apartments are out there.

Business Travel and Relocation: Leased Apartment or Serviced Apartment?
If you are a business traveler, temporarily staying in a new location to work with a company, then you may be having some difficulty deciding what kind of accommodations to look for. A hotel room for an extended stay is almost certainly too expensive. Your options are likely limited to leasing an apartment, or renting a serviced apartment.

Talent is Never Enough
I have been dumbfounded recently by running into several long-time acquaintances who are down on their luck. These are guys who were used to first class all the way – restaurants, cars, private flights, yachts and houses. And now they have been dealing with selling clothes on eBay to pay the apartment rent, parking the car because gas is too expensive, and eating at McDonalds.
How Your Art Reveals You
Your art says a lot about you. That's why people spend so much time the first time they enter your home or apartment or office looking at the art you have chosen to hold in your personal space.

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