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A Dichotomy of Perspectives: A Discussion on Forrest Breyfogle’s New Book on Integrated Enterprise Excellence
Recently, I had the opportunity to exchange ideas on the veracity of the various models that organizations rely upon as the framework for building a successful enterprise. What prompted this open and productive exchange of ideas was a question that was recently posed regarding the merits of Forrest Breyfogle’s latest book on Integrated Enterprise Excellence (or for those of you that have a penchant for acronyms, IEE). In the following paragraphs I will share a few of the more meaningful discussion streams starting with the original question.

Partnership Models
The examples cited are just some of the models where microfinance can be used as a platform to offer and deliver integrated services to clients. Like any business model, there is no single right way to offer services.2

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Lesson #3: Power is in Bringing People Together
One might not think it given Luce’s fondness for being opinionated and straightforward, but part of the secret to his success lay in his ability to bring together talented people from a vast array of backgrounds to work together towards a common goal. And, although he liked being the one to articulate that goal, Luce was well aware of the need to create a strong and unified team if he was going to succeed.

Have you read Forrest Breyfogle’s new book on Integrated Enterprise Excellence? Thoughts/comments?
Member Question: I recently read one of Forrest Breyfogle’s new books in his 4 book-volume series on the Integrated Enterprise Excellence (IEE) System; i.e., "The Integrated Enterprise Excellence System: An Enhanced, Unified Approach to Balanced Scorecards, Strategic Planning, and Business Improvement." The subtitle to this book describes what is covered in varying details in the other three volumes. My sense is that Breyfogle has pushed his (and our) thinking to the next level and addressed issues that many of us struggle with regarding Continuous Improvement efforts. His “Integrated Enterprise” thinking makes sense to me, what are your thoughts or feedback?
Using the Right SMB Sales Approach
The sales approach to employ in the SMB accounts depends upon a number of factors, such as the culture of your organization, the offerings you sell, and what the customer needs from you in the sales process. Knowing when to use a solution sales approach versus a consultative sales approach is a dilemma that confronts many sellers and directly impacts your odds of success.

Business Plans Don’t Last Forever
Business plans... you either love them or hate them. They are a beautiful thing when they create a unified focus and alignment across your company... And empower your team to go out and do what they must do to produce results. But fast-growing companies outgrow their business plans. Often, it is just a matter of time, because business plans don’t last forever! It’s highly likely you have outgrown your business plan when:
Does Your Business Have a Mission Statement?
A Mission Statement gives your business focus . . . unified direction . . . and defines your culture. It's also a key part of the branding process.

Ingenious Concept of The Unified Tribe
Online marketing mentor and copywriter, Nic Penrake, reviews Katie Freiling's The Unified Tribe and gives it 5 stars for concept. Excellent vehicle for multiplying web traffic.
The Unified Tribe-A Good Way to Jump Start Your Business
This group, called the Unified Tribe, was formally introduced in April of this year. For several years, Katie Freiling has been managing this group, and she realized the immense success in using the approach. How does it work? Well, each member of the tribe just has to help the others share their content among their own social media followers. It is that simple!

Advertising and Branding
Branding is an important aspect of building a business. Every aspect of a business must contribute to the branding aspect in order to give a unified approach where all energies are focused on putting out a single image. Advertising is one of the most important aspects of branding. Advertising puts a face on what the brand does and how it functions to the general public, especially potential customers.
Business Law What You Need to Know
Business law as a legal study and practical application governs anything that deals with an echange of money or goods for services, employment, and any topic dealing with business in general. Unlike other countries, the United States does not have a unified system for commercial law.

Making the Most Out of Multi-Domain SSL Certificates
A Unified Communications Certificate or a Multi-Domain secures multiple domains under a single server. They have become more popular in recent years due to Microsoft making their server environments more compatible with SAN technology.
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