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Jonesing for a Jones: Van Stolk’s Company Goes Global
Sitting on a shelf just outside van Stolk’s office were two two-litre jugs of Sam’s Choice soda from Wal-Mart. “They’re there so that every day, as I walk past, I’m reminded of what I don’t want to be,” he said.

Learning from Lonely Farmers
It’s no big news that there are a lot of single people in the world hoping to hook up with that special someone. Some of them join dating services. Some go online. Some ask friends to fix them up on blind dates.
Creative Marketing Ideas for a Down Economy
Let's face it, 2009 is going to be lousy. But complaining about isn't going to help anyone. It's time to pick yourself up, dust yourself off and get creative. Here are some marketing ideas to get you started.

Fresh Talent
These kids were bitten by the entrepreneurial bug at a young age and were able to garner great success.
Food for Thought
These entrepreneurs proved successful in their culinary endeavors.

Other unique marketing Related Articles

Having trouble figuring out what makes your business different Heres a simple exercise that can help
One of the keys to successful marketing is identifying what makes your business unique and letting everybody know about it. This helps your prospects to understand why they should buy from you rather than the "other guy", and when used successfully makes you the obvious choice. This is often called a USP or Unique Selling Proposition.

Business Marketing Improve Your Branding or Marketing Message through Four Simple Words
Business marketing requires that you make yourself unique or in advertising lingo "brand" yourself. Using a proven format when constructing your marketing messages will help you deliver consistent results. If you can remember these 4 simple words, you can begin to double your marketing results.
How “Outback” became “Upfront”!
Australia is unique because of its remoteness from the rest of the world. Our nation is unique because of its remoteness within the continent. We are unique because we make inroads in business relationships by the appearance of being casual, of being friendly. But we are very serious about being professional.
Leading with Your Strengths
Making a difference starts with banishing negativity from life. Changes happen when we start focusing on our achievements and surrounding ourselves with people who support rather than disparage us. As they have unique perspectives to offer us, we, in turn have unique strengths that they need. This is what I call 'social economy' — we 'supply' them what we have to offer and 'demand' that they offer to those in their circle their unique best.
Are You In Search of the Unique
Here lately, I've had a number of calls saying ... “I really need to find a unique product to sell by mail or on the Internet” - or - “My product doesn't have anything unique about it” - or - “How can I make my product more unique.” The first thing I tell them is to ‘go back and read the book,’ again. — Not my book, Dan Kennedy's book (or newsletter). Dan Kennedy, as you should know, is the chief proponent of using a “Unique Selling Point” to market your products or services. But, Dan does not say ...

Why you need a unique selling point
Being Generic Hurts Your Business Having a business without a Unique Selling Point or USP is like running for office without a defining slogan. The result can be similarly devastating: you'll lose. Your business needs a USP. It’s your business’ unique promise to customers. It cuts through miles of marketing red tape and categorically tells your customers that "this is who we are and this is what we can do for you that any other company cannot".

"Own Your Zone" Marketing
Do you get overwhelmed when you think about your marketing? Do you feel there’s so much to do, or you’re not clearly sure what to do? Here is one way I have found to cut through all the confusion to complete clarity. I know that you know about marketing with benefit streams and creating the “What’s in it for me?” marketing perspective for your materials. However, there is more important information about what makes you unique that often gets ignored.

People Shop Price. They Buy Value
It is great to sell VALUE because you have two different groups of value to sell. One- The value of your product. Two- Your value. Your uniqueness.. USV's - Unique Selling Value -- What is unique about you that is not unique about your competition?

Create More Sales Opportunities Through Creative Marketing
The question becomes: How do you create a message so unique and compelling when using promotional advertising that you keep your promotional advertising and unique marketing items out of the trash and on the desk? The answer is simple: use creative and appropriate methods to get recognized.
What really makes you unique?
To gain a competitive edge as a small business it is critical that you understand what it is that really makes you and your business unique. Understanding your uniqueness helps to develop your marketing messages, establish standards and importantly stand out from your competitors. In this article we look at what is unique and how you can identify your uniqueness.
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