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Successful Marketing is All About the Relationship
Do you know what your gifts are, your special talent? Is there something you love to do so much, you would do it for free? Whatever that gift is, you are the only one doing it. There might be other’s who do similar things, but no one is doing it quite the way you are. Your perceptions and your experience, makes your way of providing that service unique.
Be An Orange
When a prospective buyer is looking at your product or service, he or she is really comparing you to the competition. So the question is, are they comparing an apple to an apple or an apple to an orange? It is vitally important in marketing that you find a way to be THE orange! In other words, what is it about you that makes you completely DIFFERENT from your competitor?

Other unique service Related Articles

How “Outback” became “Upfront”!
Australia is unique because of its remoteness from the rest of the world. Our nation is unique because of its remoteness within the continent. We are unique because we make inroads in business relationships by the appearance of being casual, of being friendly. But we are very serious about being professional.
The True 4 P’s of B2B Marketing for CEOs
As a service company there is a need out there in the market for the offering you have. You must align your offering with that need to be in the game. But once you are in the game, relevance is what is going to win it for you. Achieving relevance over all comers in your customer’s eyes is going to come down to how well you have understood their need in the first place. So start here. Because if you don’t do a good job of understanding the customer’s need you quickly will fall down on your face when you try and make a unique promise that clearly demonstrates how you can service that need better than alternatives.
Lessons From Blockbuster A UVP Worth Writing Home About
When Blockbuster first came out with their online movie rental service it was a joke compared to Netflix. I tried it out for several weeks and was sorely disappointed and quickly switched back. What was Blockbuster's problem? Essentially, they had no Unique Value Proposition. Blockbuster could not convince me, and many others, that their service was worth using over their primary rival, Netflix. That has all changed.
Are You In Search of the Unique
Here lately, I've had a number of calls saying ... “I really need to find a unique product to sell by mail or on the Internet” - or - “My product doesn't have anything unique about it” - or - “How can I make my product more unique.” The first thing I tell them is to ‘go back and read the book,’ again. — Not my book, Dan Kennedy's book (or newsletter). Dan Kennedy, as you should know, is the chief proponent of using a “Unique Selling Point” to market your products or services. But, Dan does not say ...

People Shop Price. They Buy Value
It is great to sell VALUE because you have two different groups of value to sell. One- The value of your product. Two- Your value. Your uniqueness.. USV's - Unique Selling Value -- What is unique about you that is not unique about your competition?

Warehouse Intelligence Versus Warehouse Management The Baxter Advantage Baxter Planning Systems Profile
Network Member Question: “What is the best equation to prepare a costing for spare parts in an electronic repair center?” Baxter Answer (Mark Anderson, Vice President, Supply Chain Solutions): “I think we would need more precise information about your environment to offer specific pricing equations, so I’ll use this opportunity to talk in general about service parts. There are unique characteristics to service parts to be considered. First, there are the large number of parts (generally) that you will need to perform repair. There is also a unique pattern to demand of these items. In Pricing, consideration should be given to the criticaity of each part and the part’s lifecycle (new, growing, mature, phasing out, discontinued). Of course, pricing of your competitors is also a consideration.

Conducting Market Research
So you just know that your product/service is unique and that folk will fall over themselves to buy it from you. How do you know that? Is it a gut feeling or have you done your research?
Retro-Service
Retro Service is achieved via two modes: passionate People and the unique and memorable Experience they create for your customers. Retro Service is the form of service our parents and grandparents experienced back in the day.

How to Create A Unique Selling Point
When promoting your product/service it is easy to miss a key trick, which is to make what you are selling unique against the competition, making your products clearly the best choice in your customer’s eyes. This is the key focus of the USP, also sometimes said to stand for 'Unique Selling Point'.
To Be of Service, Find Your Passion
Peter Pamela Rose, Executive Coach and Certified Life Coach, insists that to be of best service we must find our passion. In finding what we are truly passionate about and using it with the mindset of being of service to others, we are fulfilling our reason for being. We have each been given very unique gifts, and it is our duty to share them with the world.
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