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Lesson #5: Effective Marketing Makes All The Difference
“We're not in the hamburger business,” said Kroc. “We're in show business.” Kroc understood that it was all in the message; the success of McDonald’s was going to be based on how the company was perceived by the public. Thus, Kroc spent much time and effort developing an effective marketing plan.

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Lesson #3: Put Yourself in Your Customers’ Shoes
Hindsight is 20/20. Looking back on the success – or lack thereof – of his first Subway store, DeLuca acknowledges that his biggest mistake was its “crummy location. In February, the store was doing so bad that we were thinking of closing up.” But together with his partner, Buck, the pair decided to try something even more eccentric: they decided to open up a second store. “We talked ourselves into building the second store,” says DeLuca.

Productivity
I worked in a grocery store as a youngster. The Depression was on, inventories were limited and merchants frequently ran out of stock items. As a result, the merchants would borrow from each other until their next shipment came in. I was the "runner" for our store and Charlie Scott was the "runner" for the store across the street.

10 Retail Franchise Businesses You May Never Have Considered
Everyone knows the most popular retail establishments, and even the word retail often brings to mind days as a teenager, working in a chain store or a mall boutique. Mainstream retail stores are perfectly fine, but for those who want to start a more unique retail store, take a look at some of the retail businesses you may have never considered.

Running Franchise Merchandise Programs through Online Stores
Franchises are in a unique situation when it comes to creating a merchandise program; most individual stores have a different owner each with their own opinion on how the business should be run. An online store can ensure consistency across all your promotional products and merchandise.
Following the Leader Who Follows the Leaders
It started out -- as most things do in the PC/CE/communications industry -- as a "little" idea...an application store on a corner of the virtual cloud world. Suddenly you can't make your way around the web without bumping into another one. No one at Apple will say but people speculate the company has racked up $45 million with their virtual store front. Now new smartphones are coming out, every app store offers something.

How to Start an Online Store 1-2-3
If you are just starting out as an entrepreneur, an online store can be a great place to start. You can launch an online store for very little cost, and virtually no experience is required. However, there is a downside to online stores. To find out how you can avoid this common pitfall which ruins many online store owners, read on.
Start Your Own Makeup Line - Here's How
If you want to start your own cosmetic line, first decide on a specific and unique solution that you will provide to your customers. There are so many cosmetic products on store shelves today that unless you have a unique selling proposition, your product will get lost in the market...
How Can an eBay Store Increase Your eBay Profits?
If you want to make money selling on eBay, you can help increase your profits by setting up an eBay store. The easy-to-build store format lets you customize your eBay store design so that you can create a recognizable brand and attract more repeat buyers - without spending a lot of advertising dollars.
Organization Structure Limits or Liberates High Performance
The CEO of a national retailer was very frustrated. His face grew noticeably redder as he told me how he had set up each store as a profit center and was attempting to hold store managers and their regional managers accountable for profitability. But when a store under performed the store manager would show that head office buyers were forcing them into stocking the wrong merchandise for their particular mix of customers. Or they would claim that the marketers hadn't put together the right campaign for their local market.

VISUAL MERCHANDISING CHALLENGES IN SPECIALITY STORES
This article was written for a retail magazine in India: Huge corporations or “Mom & Pops” can own specialty stores, but two things they have in common are their customer service and their focus on a limited product line. Unlike a hypermarket, a specialty store is small, edited and generally clear about who makes up their customer base. The Visual Merchandising staff is the eyes and ears of a specialty store. Their role is to make sure the image of the store stays on target, on brand and current. Along with the pluses and pleasures of working in a smaller store, some challenges exist for the management and visual merchandisers that vary depending upon whether the specialty store is owned by a corporation or a family.

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