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The Stickiness Aptitude Test (SAT) and Ten Questions with Chip and Dan Heath
My prediction for Made to Stick: Why Some Ideas Survive and Others Die is that it will join The Tipping Point and Built to Last as a must-read for business people. The book explains why some ideas stick and some don’t--and I’ve been on both sides of this equation. A warning though: If you read this book, you’ll revamp a lot of your marketing material (as you probably should).
THE MYTH OF BEING DIFFERENT
By Mike Schultz One is the loneliest number. - Three Dog Night I got a bad grade on my final paper in Entrepreneurship class in graduate school. The professor said, "The business you're proposing to launch...it's not different. Other people do it. While the plan seems well-thought-out, due to the simple truth that this business has been largely done before, and there doesn't seem to be anything truly unique about it, I wouldn't advise launching the business." (So long, stellar GPA...) Being different and unique seems to be highly regarded by folks that think about, write about, and teach business.

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Ten Questions with Jeffrey Pfeffer
Jeffrey Pfeffer is the Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University. He is the author or co-author of twelve books.Dr. Pfeffer received his B.S. and M.S. degrees from Carnegie-Mellon University and his Ph.D. from Stanford.
Management Courses
It’s a big, scary world out there, especially for the entrepreneur wanna be who has had little to no business experience or training. Entrepreneurs are known for their willingness to take risks, for their innovation, and not necessarily for their academic record. Indeed, many of the most successful CEOs in the world are those who dropped out of university or even high school in order to follow their dreams. But for those of you who aren’t sure you are the next Richard Branson, a high school dropout so determined to be his own boss that he is now a billionaire, there are other options. One of those options is to take management courses.

Place Those Small Bets, Quickly!
Nothing goes so well with that first cup of coffee as having your biases confirmed! In yesterday's Wall Street Journal ("In Search of Growth Leaders"), University of Virginia/Darden Graduate School of Business Prof Sean Carr, et al., lay out a growth model. There are, more or less, two flavors of companies:

Are You Limiting Your Thinking
The more interesting and enlightening you are, the more people will welcome you into their lives and the more opportunity will abound. Learning is not limited to going to school or getting a degree. It's surprising that many people stop feeding their minds after a certain point. For some, that point is high school graduation; for others, it's graduating from college. A large university once took a survey of its recent graduates and found that 90 percent hadn't read a single book since they'd left the university.
A Secret About The Reading Code
Students in high school, college and graduate school, and executives in their career who can ace reading, get the highest grades, beat the tests, and win career promotions. New scientific discovery that is baby-easy to implement and makes you a brilliant star within. Read it now.
Howard Gardner talks about thought leadership and 'good work'
Howard Gardner is the John H. and Elisabeth A.Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education. He also holds positions as Adjunct Professor of Psychology at Harvard University and Senior Director of Harvard Project Zero. Among numerous honors, Gardner received a MacArthur Prize Fellowship in 1981. He has received honorary degrees from 26 colleges and universities. In 2005 and again in 2008, he was selected by Foreign Policy and Prospect magazines as one of the 100 most influential public intellectuals in the world. The author of 25 books translated into 28 languages, and several hundred articles, Gardner is best known in educational circles for his theory of multiple intelligences.
Graduating to What
If you are a graduate, especially at the college and university level you may be filled with a mixture of pride and anxiety.

FATHERS & SONS (How the Years Go By)
Many of you have children who have just graduated from university or college and/or who are about to graduate from high school this month. Congratulations for all of your perseverance and hard work in getting your kids there! They would not have been able to do it without your support and guidance. This months article is to draw your attention too and remind particularly all of the dads around this; “Fathers Day,” that these are “the moments of our lives.” These are the moments that should be reflective of what we value and cherish most.
New Study Suggests Lessons for Online Journalism
According to a new study cited in the NY Times, journalists need to rethink their online models. Perhaps the most significant recommendation from the 139-page report, published by Columbia's Graduate School of Journalism is to change journalists', and their audiences', relationships with advertisers. According to a new study cited in today's NY Times, journalists need to rethink their online models. (Please note: I do not represent Columbia University, Columbia's Graduate School of Journalism, the New York Times, or anyone connected to the study discussed in this post.)
When Mars Attacks, The Economy Roars!
When I was a student at the Graduate School of Public Administration (our school colors were red and more red; our motto, "Sempre Turfbuildus"), they made us study the works of major geniuses in such fields as economics and massive government. One of the chief geniuses in both fields was Paul Krugman, who was an advisor to President Clinton (and now claims President Obama among his adherents)....
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