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Imagine a Bigger Market and You'll See a Bigger Market
Scientists in two studies at the University of Virginia discovered that softball players and golfers who had good days perceived balls and golf holes as larger than the players who had bad days. The question is, Did this difference in perception cause the player to have better days or did the day's performance cause the players to perceive the ball and holes as bigger?

Other university researchers Related Articles

The brand audit university branding in China
Vanderbilt University, an internationally recognized research university in the United States, attracts a high percentage of student enrollment from Asia. A number of students attend Vanderbilt from China and Taiwan.
Resource Dependence Theory In Management
In the early 1970s researchers began to question whether managers were able to accurately perceive the threats and opportunities actually present in the external environment. Scholars soon began to search for a more objective method of operationalizing the environmental uncertainty construct. Attempting to solve this dilemma, researchers in the 1970s began to explore resource dependency as a more objective measure of the uncertainty that organizations faced when dealing with their environment.
15.0 What Needs to be Done - Producing Better Research: Entrepreneurs and entrepreneurship in Africa
Most researchers and policy makers have tended to use the information summarized in Table I in an isolated way. Researchers have concentrated either on the entrepreneur (e.g., Frese, 2000), the entrepreneurial firm (Jorgensen, et al., 1986), or the external environment (Buame, 1996). Rarely have they taken a holistic approach to study the combined and interactive effects of the three factors on entrepreneurial success or failure across time and space.
Central Bank of Nigeria (CBN) Approves Conversion of Community Bank into Microfinance Institution (MFI)
The Central Bank of Nigeria (CBN) has approved the conversion of the Olabisi Onabanjo University Community Bank Limited into a microfinance bank. The community bank has operated on the campus of Olabisi Onabanjo University in Ago-Iwoye, Nigeria since March of 2003, and the majority of its shareholders are affiliated with the university. One source reports that, in its first year in business, the bank made a surplus that was “far in excess of its total paid up capital,” but no other sources were found to corroborate this information and no further information was found on the OOU Community Bank.
The Magic of Marketing
A research team from Durham University and the University of British Columbia is investigating magic tricks to further understand how people's minds work. The key magician's techniques that the team investigated were misdirection and illusion.
Nature Helps ADHD Symptoms
Researchers at the University of Illinois found that 20 minutes in nature (think green!) helped reduce unwanted ADHD symptoms among its participants. While this study was done with children, the researchers state that their findings also extend to ADHD adults and the non-ADHD population.
How To Do Highly Effective Articles Marketing
I would like to share with you today one of the most powerful traffic generation methods that had helped me tremendously when I first started. It was back then in 2005-2006, when I was just a normal student who was going to enter the university. At that time, I joined the writer's club in the university hopefully to gain some experience in writing. We wrote and published a tiny entertainment magazine for our fellow peers and undergraduates in the whole university.
The Science Behind The High Five (and how to make it work at work)
Organizations invest thousands of training dollars on verbal and electronic communication. Yet, even in this wired world, the most important connection is the human connection. The most significant aspect of this connection surprisingly is often unspoken. Researchers at the University of California at Berkeley have proven this on, of all places, the basketball court.
Optimizing Websites with Heat Map Analytics
In the largest web browsing study ever conducted, University of Hamburg researchers leveraged ‘Heat Mapping’ web analytics software to record and visualize user click-activity to identify patterns of web usage. This technology is now available at a very reasonable cost for mid-sized enterprises and complements traditional web analytic software by helping marketers improve website usability & architecture.
Sanity Survival-PATIENCE, NOW!!!!!!
Impatient people are prone to obesity, according to a study at the University of Munich in Germany and the University of Michigan at Dearborn. Impatient types are also shown to have a high risk for hypertension later in life. Follow these four tips to explore your impatience and overcome it!
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