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Tuning into Tastes: The Secret of Jones Soda’s Success
“If you’re able to listen to customers from their perspective, not everything they say will make sense,” says van Stolk. “Not everything they do will be right. But you’ll know more about what you have to do because of it.”

Poker, Unpredictability, and Going on Tilt
I had an interesting experience tonight playing Texas Hold'em Poker. Despite having virtually no poker experience, I ended up winning a decent-sized pot. The morals of the story:

Addressing Difficult situations at Work
Difficult situations at Work

Coping With Volatility In Your Business
When the volatility of the world is taking its toll, you may feel you have no other choice but to give in to it. But the truth is, you do have a choice. Here are some steps to consider.

Keeping Your Leadership Fresh
How do you keep your leadership fresh? By being willing to give up the certainties of past answers and throwing yourself into each instance of groupwork as if it were the first. Risky, yes. Exciting, for sure. Essential, without doubt. Find out more with the 5 ways to inject freshness into all your groupwork.

Other unpredictability Related Articles

The Law of Unpredictability – Unless You Write Your Competitor’s Plans, You Can’t Predict the Future
Many marketing people include an assumption about the future in their marketing plans, suggests Mike Farrell with aspenIbiz. Read this short post as it explains that while many say America’s big problem is the lack of being able to take the long view, without an assumption about the future, it could be difficult to be successful in the world that includes the Law of Unpredictability.

Creating a contract - protecting yourself and your business
In business, a well designed contract protects you from any unknown variables, much like an insurance policy. You pay for the policy, hoping that you’ll never have to use it. More specifically, a contract helps you manage and avoid potential risks. Due to the unpredictability of the business world, smart professionals create contracts to reduce any unnecessary costs and minimize all risks.

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