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Hit Pay Dirt with Prospecting Letters
Prospecting letters can uncover gold—but only if you observe these tried-and-true rules:

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The Torn Manager
How do you represent the views of the upper echelon and protect the interests of those who work under you at the same time?

How Many Angels is the Right Number
I got the following question via email today: All things being equal and all things being perfect, is it better to have more or less 'angels' in the mix? I can come up with reasons for both more and less. Also, it seems to me that more and less are very relative - but, in this case, Ohio has a limit of 25 investors before exemptions no longer apply (we're still investigating that one), so that is the absolute upper limit. I'm thinking "more" is in the range of 4 - 10 and "less" is in the range of 3 or fewer -- allowing more growth later, if needed.

The $8 billion story/scam
In case you had any doubt that human beings are irrational creatures, driven by stories, consider the case of the gift card.

The 600# Gorilla named sales lead "Follow-Up."
Why isn't UPPER MANAGEMENT furious that less than 20% of expensive sales leads ever get followed-up.
BANKRUPTCY TRUSTEES: WHO ARE THEY AND WHAT DO THEY DO?
When you file for bankruptcy, a trustee is appointed to your case to help liquidate your assets and to make sure that creditors are taken care of as much as possible. This trustee has a lot of power and rights in your bankruptcy case. Where does the trustee come from, and what rights are granted to him in your case?
Increase Sales with Case Studies
Case studies are an excellent way to profile your target customers while demonstrating how you solved their specific business challenge. They are often used by Sales to illustrate how an organization has helped clients in a similar industry, size, or other relevant demographic. Use our downloadable Case Study Template to save time & effort with building an effective case study that can help you win more new business.
Budgeting: Exercise in Pencil Pushing or Tool for Increasing Profitability?
Accounting software helps immensely with budget management for your business. Peachtree Accounting software has a wonderful budgeting tool which allows you to create multiple budgets for the same year. Using the budgeting tool, you can create a best case, worst case and realistic case to move your business forward.

Considering Legitimate MLM Alternatives
The economy is weak right now, to say the least, and job security is a thing of the past. Therefore, it's no surprise that many today are looking for other sources of income to tide them over in case of the worst case scenario or to replace their 9-5 job as a best case scenario. While there are several multi-level marketing companies that you could try, most people today are looking for legitimate MLM alternatives.
2 Take-Aways from a MarketingSherpa Case Study
Centerbeam, a company that delivers technology infrastructure support for mid-sized businesses, was the subject of a case study by MarketingSherpa recently. You can read the case study at Lead Generation: How ignoring 16,896 companies helped improve Sales-Marketing alignment. We wish to share our thoughts on this case study with our fans.

Building Trust with Your Prospects by Using Case Studies
Nearly every public relations campaign can be improved by using a case study. A case study is a publicity tactic that shows how one or more of your clients have used your product or service and benefited from it. Prospects love to be convinced by reading case studies because people love to read stories. A case study is simply a business story. This article by publicity expert Dan Janal will show you how to create great case studies that you can use on your web site, sales kit or media kit.
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