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The Millionaire Next Door Summary
This is a condensed summary of the book "The Millionaire Next Door" by Stanley and Danko. It is a quick read for those who have forgotten it contents or want an idea of what the book is about.

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Unfair Business Practices
Many businesses will do almost anything to gain an edge on the competition. Without a clear understanding of antitrust laws, the price of gaining customers may be losing a business. Antitrust laws make it illegal to conspire to restrain trade or commerce in any marketplace, regardless of size. While small businesses often fall victim to the unfair business practices of larger companies, they can be prosecuted for unfairly dominating markets localized in cities, towns, neighborhoods, or niche industries.

Home Based Business Spotlight--ElizaJ Portable Restrooms
It may be the last thing on your mind when considering a home based business, but ElizaJ has take the unlikely home based business or portable toilets and turned it into an upscale, successful franchise business specializing in rentals for weddings and high-class outdoor parties. Here's an in-depth look at the details of this unique franchise opportunity created by one of the nation's premier entrepreneurs in the party industry.

New Opportunity from a Seasoned Industry
The most popular Franchises out there are Food Service businesses. From fast food, casual dining to upscale restaurants, most people looking for a business will almost always look at Food. Now food is a tough business (take it from someone who has been in the business). Long hours, high employee turnover, recession, competition are some of the factors that make the Food business tough, and are some of the factors why Food industry has a high rate of failure. Having said all that, I want to introduce you to a company that does not deal with most of these problems, and is in an Industry that is virtually recession proof and provides a service that every family in the United States and really the world needs and uses.

Accessories - The Good, The Bad and The Ugly
Men and women around the world are slaves to fashion. Many women are focused on the "new in fashion look." Some of this year's clothing has several patterns in one outfit. Even the upscale clothing stores are featuring gladiator shoes and huge handbags with lots of glitz and hardware.

Promotional Giveaways are Smart Business
Whether you want to amaze people with upscale corporate gifts, or utilize the most cost effective branded giveaways you can find, promotional products can really make a big impact when used correctly. If you do the proper research ahead of time and focus on your target audience, your promotional endeavors should be a sure success.

The Food Truck Phenomenon- Gourmet, On-The-Go
In a society full of gourmet food-loving, time-crunched consumers it’s little wonder that food truck businesses that marry upscale food and convenience are proving to be the perfect recipe. Today’s food trucks have come a long way, though. From cupcakes to tacos, today’s food trucks are serving up a wide-range of popular treats and upscale fare, and redefining the sector. Fortunately, with numerous established food franchises and onsite, vending businesses available, you don’t have to be a seasoned restaurateur, a professional chef, or an experienced business owner, to become part of the fast-growing, mobile food movement.

A Return to Luxury: Consumer Spending on Luxuries Rises, Spurring Growth for Many Businesses
After swearing off excessive spending and shunning frivolous purchases, consumers appear to be ready to indulge again and are treating themselves to the most splurge-worthy items. Recently released retail sales figures point to strong growth in the luxury goods sector. From luxury homes and vehicles, to high-end fashion apparel, upscale dining and modest luxuries like haircuts and gourmet coffee, people are once again partaking in products and services they’d forgone amid the economic downturn. With consumer spending on luxuries rising, the pent up demand that’s being unleashed is spurring economic growth and benefitting businesses; making this an ideal time to tap into the momentum and own a business that offers consumers sought-after luxuries.

Engagement, Customer Experience Drive Loyalty
Which stores do a great job of creating loyalty? How do engagement and experience play into that? These are questions I found myself asking as I went on a hastily planned shopping experience to the “local” upscale mall.

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