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upstarts Tagged Articles
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Make Attraction Marketing Work For You.
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| This article deals with common misconceptions around the idea of ‘Attraction Marketing’, and suggests some practical approaches to becoming more 'attractive' to prospective buyers and business partners alike.
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Does Your Company Suffer from Cross-Generational Crankiness?
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| Boomers vs. Millennials: No it isn't a promo for Wrestlemania - it's a real and growing problem in the halls of commerce, large and small.
Millennials, those children of the youngest (what I call "junior") Boomers, were given the moniker because they entered the workforce around the beginning of the millennium, and brought with them a whole new world of career demands and workplace expectations that, to put it kindly, is met unenthusiastically by the middle and senior Boomers still running the show.
And if you're thinking "Who cares?" you aren't seeing the huge productivity-busting implications of a "generation battle" that saps morale, impedes the kind of seamless communication on which great customer service is built, and dissipates company loyalty.
So, how do you prevent this melt-down, or undo the damage if it's already happening? |
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Listening to Customers 5 Tips
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| We talk about it and feel pretty clever, yet it is not something that we, as managers do consistently, nor enough. It's that old chestnut about listening to and truly hearing our customers - and our people. Here's why it's important... |
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